Creating Buyer Personas to Optimize Your Email Campaigns
As email marketers we need to know our audience inside-out. Know how they think. Understand how they act. And have insight into the why, when and where they decide to buy. That’s a tall order to fill: but one that’s absolutely necessary in order to be successful at reaching said target audience. Creating buyer personas […]
Email Metrics Every Email Marketer Should Master
Most email marketers know the importance of crafting an email message. They know conducting A/B testing, segmenting your list and personalizing your content are all ways to optimize your email campaign for improved lead generation. But what about after the email is sent? That’s when analysis of email metrics becomes just as important. Understanding what […]
How to Optimize Your Email List for Deliverability
Your email lead generation campaign is only as strong as your email list. And a strong email list consists of targeted contacts potentially interested in your product or service. But what does it mean when your emails start bouncing? There’s a chance your email list either has spam traps, honey pots or bad email addresses. […]
Make Your Email Subject Line Stand Out with Hashtags
The subject line of an email is the first impression – the hand shake. It can make or break your email campaign. If your subject line doesn’t stand out from the rest of the inbox – the chance of your email being opened can decrease dramatically. An emerging trend within the email marketing industry is […]
How to Grow your Brand from the Inside-Out
Employees are the ones that initiate the brand experience by building brand sentiment from the inside-out. However, if your employees aren’t effectively delivering your brand’s promise, because they don’t understand it or are unable to articulate it, then they cannot deliver that promise to your customers. This leads to bad customer experiences, which could impact […]
How to Drive Leads by Delivering Contextual Content with Email Lead Generation
It’s nothing new that content marketing continues to expand, year over year, as a viable marketing technique. In fact it has become one of the leading marketing tactics used online, especially for email campaigns. But it’s no longer about just developing content. The context of your copy is what matters most. Because developing unoriginal copy […]
Follow These 5 Rules when Emailing to a Purchased List
Getting your emails delivered to the inbox is becoming a difficult feat if you’re not using the right software. As marketers, we need to know the fundamentals of how emails are being received since the number one reason email deliverability plummets is because of a sender’s reputation. Protect yours by following these 5 cardinal rules […]
How to Generate Leads Using Email Lead Generation and Mobile Marketing
Everywhere you look in today’s culture, everyone is glued to their phones. Texting, calling, selfies, tweeting or emailing, the daunting 143 million smart phones used in the US are always on and always active (B2C). And that’s why marketers are integrating them into their lead generation strategies. In fact, 81% of users who read emails […]
How to Make Video Marketing Work for You in 2015
With a New Year beginning, the past year is brought into hindsight. Reflection is given, goals are made and everyone, public and business people alike, ask themselves what should be their focus in the New Year. Marketers approach the New Year differently than others might. They ask themselves questions. Questions like, what marketing tactics worked? […]
Email Purchased Contacts with Intelligent Automation and Integrated Platforms
Think of your marketing process as a household kitchen appliance – a mixer to be exact. A countertop mixer can do a lot of different things when you add various attachments. Besides regular mixing it can also knead, whisk and whip, make ice cream, grind and process food, make pasta, and be turned into a […]
