The subject line of an email is the first impression – the hand shake. It can make or break your email campaign. If your subject line doesn’t stand out from the rest of the inbox – the chance of your email being opened can decrease dramatically. An emerging trend within the email marketing industry is using hashtags in subject lines; a hashtag is placing the # sign in front of a key word or phrase to connect people to a similar interest or product. Using hashtags in a subject line can increase email open rates, further engage the reader and noticeably stand out from the rest of the inbox. With our Email Lead Generation software – and the tools that come along with it – you can successfully optimize the use of hashtags in your subject line by reaching a larger pool of contacts to generate more leads. Let’s take a look.