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What is Lead Generation?

Lead generation in marketing is the process of attracting new visitors and converting them into leads who have expressed interest in what your company offers. This can be accomplished through all manner of channels and approaches. Modern lead generation – especially in the B2B arena – primarily uses digital channels, and today’s marketers need to keep up to date on the latest tools, trends and techniques.
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Unlocking Growth: A Guide to Non-Permission-Based Email Marketing

Non-permission-based email marketing, also known as cold emailing, is a powerful strategy that can drive substantial lead-generation growth for your business. With the right techniques, you can reach out to potential customers who aren’t yet aware of your brand or your offerings, effectively expanding your pipeline. Despite the potential obstacles that may come with non-permission-based […]

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The Benefits of Using a Bulk Email Service

If you’re looking to grow your lead funnel or client base, a bulk email service has been trending upwards for business-to-business professionals. A bulk email service allows you to send large volume emails out to a list of cold contacts, at scale. Most have automation systems built in. These are designed to increase efficiencies while being able to send a personalized message to your targeted subscribers or cold contacts.
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Having Images in Email: Best Practices and Actionable Tips

Everyone wants their emails to look appealing, and what better way to do that than to use some awesome images? If you use images the wrong way, you might be risking your deliverability. Especially with cold email campaigns. So let’s look at best practices for images in email and how to use them properly.
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How to Build a B2B Brand That Customers Love

Building a B2B brand can be tough as branding is often thought of as a B2C thing, and therefore it’s sometimes seen as less important in the B2B world. Thing is, branding is just as important for B2B companies. So, let’s talk about how to build a B2B brand that your customers will love.
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KEY FEATURES

INCLUDES

Identify Anonymous Companies that Visit Your Website

Target Companies using Industry Leading Scoring and Filtering

View Detailed Clickpaths

Email Notification of Repeat Visitors (Watch List)

Purchase High-Quality Key Contacts at Identified Companies

Export Data One at a Time or In Bulk

Manage Team Assignment of Data (Prospecting)

Daily Email Summary Reports

Integrate with Salesforce (Coming Soon)

Integrate with Clickback MAIL (Maximize Prospecting)

In House, Email and Live Phone Support

Multiple User Logins

KEY FEATURES

INCLUDES

List Cleaning

Cleans List to Remove Bad Email Addresses

Cleans List to Remove Spam Traps

Cleans List to Remove Honeypots

Verification Check of Email Address on Import

Campaign Optimization

Advanced Spam Checker Tool

Send 100% CAN-SPAM, CASL, and GDPR compliant campaigns

287+ Variables Checked to Monitor Deliverability

Link Validation Check

Personalization Tokens for First Name

Personalization Tokens for Company Name

Personalization Tokens for Phone Number

Personalization Tokens for Email Address

Create Custom Personalization Tokens

Website Visitor Intelligence For Lead Optimization

Campaign Reporting

Tailored Reporting to Analyze Key Data