It’s nothing new that content marketing continues to expand, year over year, as a viable marketing technique. In fact it has become one of the leading marketing tactics used online, especially for email campaigns. But it’s no longer about just developing content. The context of your copy is what matters most. Because developing unoriginal copy won’t compel your prospective customers to read on, and this could cost you a sale. Contextual content that’s direct and unique can help position your B2B company as thought leaders, increase the visibility of your brand, and drive leads and sales for your business.