With a New Year beginning, the past year is brought into hindsight. Reflection is given, goals are made and everyone, public and business people alike, ask themselves what should be their focus in the New Year.

Marketers approach the New Year differently than others might. They ask themselves questions. Questions like, what marketing tactics worked? What didn’t work? Marketers analyze and answer these questions based on 365 days’ worth of data – data which gives them key insights on their marketing techniques.

Email marketing has stayed a constant and popular technique through many marketing campaigns. There are many email marketing tools available to ensure their effectiveness as a component of an email campaign; everything from testing subject lines to crafting personalized content. One technique that is becoming increasingly popular amongst email marketers in 2015 is: Video Marketing.