How to Generate Leads Using Email Lead Generation and Mobile Marketing
Everywhere you look in today’s culture, everyone is glued to their phones. Texting, calling, selfies, tweeting or emailing, the daunting 143 million smart phones used in the US are always on and always active (B2C). And that’s why marketers are integrating them into their lead generation strategies. In fact, 81% of users who read emails […]
How to Make Video Marketing Work for You in 2015
With a New Year beginning, the past year is brought into hindsight. Reflection is given, goals are made and everyone, public and business people alike, ask themselves what should be their focus in the New Year. Marketers approach the New Year differently than others might. They ask themselves questions. Questions like, what marketing tactics worked? […]
Email Purchased Contacts with Intelligent Automation and Integrated Platforms
Think of your marketing process as a household kitchen appliance – a mixer to be exact. A countertop mixer can do a lot of different things when you add various attachments. Besides regular mixing it can also knead, whisk and whip, make ice cream, grind and process food, make pasta, and be turned into a […]
Generate Conversations not Email Campaigns
Successful marketers are breaking out of the tired, old “me, me, me” box. They know that in order to generate new leads they can’t just talk about the company, they have to talk about the customer. Customers want to know what your company, service, or product can do for them. They want you to understand […]
Digital Marketing Trends for 2015
The end of one year always makes us look forward to the next. Of course, this year is no different. We wonder: What’s going to happen? What will be the ‘big thing’? What trends will disappear? The end of the year also means it is time to start planning ahead for next year. What should […]
Social Media Sharing + Email Lead Generation = More Leads
In a previous post we discussed how social selling works, and how it can be combined with Email Lead Generation software to increase ROI. There we talked about how sales professionals can use social media to generate new leads. Today we’re switching gears, ever so slightly, to explore how marketing professionals can use social media […]
Generate Leads Quickly with Purchased Data
The reason these companies struggle with lead generation is because they’re focusing on generating leads solely through social media and inbound marketing. These tactics require a lot of time, effort and money in order to generate leads. While they may be able to generate a high amount of leads, the process can take years – […]
Two is Better Than One – Gamification and Email Lead Generation
Have you ever heard of the term ‘gamification’ before? Chances are, if you haven’t yet you will be hearing a lot about it very soon. Gamification, as defined by the Oxford Dictionary, is: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, […]
Generating New Leads in Less Time
So, you want more customers? Sounds like you need more leads. Generating new leads is an important part of growing your business. The quicker you reach more people, the sooner you can connect with them and start to send new leads through your sales funnel. Sounds simple enough. However many businesses struggle because of the […]
How Offline Marketing Affects Online Marketing
Online marketing has exploded over the last 20 years. And with new online tactics coming to the forefront every day, and getting considerable media attention, it’s easy to lose sight of the value of offline tactics. But that would be a mistake. Offline tactics are still a highly important and viable way to market your […]
