Most email marketers know the importance of crafting an email message. They know conducting A/B testing, segmenting your list and personalizing your content are all ways to optimize your email campaign for improved lead generation. But what about after the email is sent? That’s when analysis of email metrics becomes just as important. Understanding what email metrics measure, what you can learn from it and what it means to your email campaign provides valuable insight to an email marketer – because when you analyze email metrics, it can define and potentially change the end result of your email campaign. We’re going to look deeper into five of the most popular email metrics to uncover how they’re used to improve email campaign performance.