Boost your B2B Lead Generation
The average company’s contact list degrades by 30% annually — people change jobs, move departments or completely delete their accounts due to overwhelming amounts of spam. At these rates, companies cannot afford to generate leads in an organic fashion, like cold calling. With eighty-seven percent of companies finding that email is the most effective way […]
Improve Campaign Results with Multivariate Testing | Clickback
Recent studies from MECLABS showed that by optimizing your email campaigns following extensive multivariate testing resulted in increased conversion rates of over 250%. Still questioning why your campaign needs multivariate testing over a simple A/B split test? A/B/n multivariate testing is the equivalent to running multiple A/B tests at the same time. By testing an infinite number […]
Introduce a New Revenue Stream with Email Marketing | Clickback
Technology is constantly evolving. With the number of communication platforms growing by the day, companies need to ensure that they are not left in the dust. This means you may need a partner who will keep you in front of your clients’ advancing technology needs so you can focus on growing your business. Clickback’s Partner […]
Identify Warm Leads with Lead Scoring | Clickback
In Marketing Sherpa’s 2012 B2B Marketing Benchmark Report, researchers found that 73% of B2B leads were not sales ready. Future research into company B2B leads revealed that by scoring leads, email marketing revenues increased by 41% and reduced the total number of leads by 52% because it filtered out the unwanted leads hidden amongst the […]
How Remarketing Can Boost Your Campaigns
In a report by Marketing Sherpa, researchers found that segmented and targeted remarketing emails had a 208 per cent higher conversion rate than those of their regular campaigns. Remarketing has become a must-have tool in every sales and lead generation email campaign. It is an efficient way to advertise to only those contacts interested in […]
Clickback Email Software Now Integrated With Salesforce CRM | Clickback
This is kind of big news. Our clients have been asking for it, so we listened. Our software is now fully integrated with Salesforce. We realize that it is incredibly important for sales and marketing teams to be able to track their data in their current CRM software. With the integration in to Salesforce, our […]
Make Smarter Decisions with Analytics
Understanding your marketing analytics allows marketers to be more efficient at their jobs and make smarter decisions on how to communicate with their audience through email. Beyond its sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Despite these compelling benefits, the majority of businesses fail to take advantage […]
Clickback Offers Improved Email Marketing with New Website | Clickback
In a bid to better serve their clients and continue expanding into the Marketing Automation and Email Service Provider (ESP) market, Clickback recently launched a new website, www.Clickback.com. The site is designed to supply a user friendly interface, which allows for easy “point and click” access to differing levels of email marketing solutions offered by Clickback, […]
NEIsoft Changes Company Name to Clickback | Clickback
The new company name is part of Clickback’s long-term strategy to position and advance the business into a leader in communication and marketing technologies solutions.
Glee goes Gamification with Pinterest
I read this blog post after lunch and wanted to share it. I am always fascinated by creative techniques that help spread messages about your product or service, or television show.
