The average company’s contact list degrades by 30% annually — people change jobs, move departments or completely delete their accounts due to overwhelming amounts of spam. At these rates, companies cannot afford to generate leads in an organic fashion, like cold calling. With eighty-seven percent of companies finding that email is the most effective way to generate leads, there has never been a better time to send non permission-based email campaigns to generate B2B leads from your purchased contact records. It is just a matter of finding the right software to let you send non permission email campaigns.