Email Open Rates via Mobile Are On the Rise
According to a Cisco report, research found that by the end of the year there will be more mobile devices on earth than people. Today, more and more organizations are putting their faith, trust and budgeting dollars into email marketing programs to produce an enriched ROI. In fact, according to a report by Gartner, in 2013 […]
Have You Tried Drip Marketing?
A recent study by Marketing Sherpa showed that triggered emails gained 200% higher open rates and 50% higher click-through rates than standard email campaigns and newsletters. This proves how email marketing campaigns are an effective way to stay in touch with your clients and contacts on your B2B list. But instead of sending out each […]
Email: The Most Effective Lead Generation Tool
It’s great to have an arsenal of marketing tools at your disposal in order to connect with your current or potential contacts. However, studies have proven that email is your most effective lead generation tool. With 60% of companies confirming that email marketing produces a high return on investment, it is an impossible tactic to […]
New Business Development Opportunities with Email | Clickback
According to Chief Marketer’s 2013 Prospecting Survey, almost 87% of businesses use email as a lead prospecting channel to grow their company and generate leads. That’s an increase of 6%, when compared to results from 2012. In fact, fewer organizations are looking to retain current or reactive former customers. Instead, more and more businesses are […]
Gather Intelligence with Tokens
The expression goes, “you never get a second chance on a first impression.” This statement could not be more true for email marketing campaigns — especially non permission-based ones. The average working professional fields hundreds of emails a day, so how do you get your campaign to pop off the screen? Personalization Tokens help you personalize […]
Get Personal With Your Email Campaigns
Want to improve the results of your email campaigns? Get personal! A report created by the Aberdeen Group found almost unanimously (96% of respondents), that message personalization will improve lead generation and email campaign performance. Those who still think that personalization is limited to addressing your recipients by their first names, it’s time to take […]
Innovative Approaches to Email Lead Generation | Clickback
A report by Lattice Engines/CSO Insights, discovered that more than 68% of companies struggle with generating enough leads to fill their sales funnel. It is time to change the way you think about generating leads through email. Clickback’s proprietary approach to email lead generation is a new and innovative technique. It enables you to quickly […]
How to Nurture Leads and Close Deals at a Quicker Pace | Clickback
According to research by Marketing Sherpa, 79 per cent of leads never convert into sales. The primary barrier increasing this statistic: not having a lead nurturing process that segments your cold, non permission-based contacts from your warm opted-in leads. A report by Forester Research showed that companies that excel at nurturing leads can generate up […]
Lead Generation Doesn’t Have to Be Costly
Email is the most cost-effective way to communicate with your customers and leads. In a report by Marketing Sherpa, targeting high-value segments of your list was show to increase your conversion rate exponentially and upwards of 208%. With almost 25% of the population possessing at least one email account, email presents a personal tunnel for […]
Have You Generated Leads With Email?
Many companies have been left under the impression that email marketing is used to communicate with existing customers, the reasoning being that 99% of all marketing automation and email service providers prohibit the sending of non permission-based email campaigns.The vast majority of email sending platforms consider this unsolicited email and prohibit sending to these contacts. FACT: […]
