Splitting and Testing Email Marketing – Video
Some email marketing best practice tips: Click Here to watch the video.
Can Gamification bring new business?
I can only speak for myself here, but I love the idea of gamification. In fact, I asked an agency to dream up ways I could make gamification tactics viral when I was trying to grow my business in the legal services space. All said, interesting post at B2B companies social media gamification
Lead Generation
We have all said it and we have all heard it, there was even a survey complete last year that concluded that a majority of marketers are still basing email marketing success on message opens and clicks, while management is looking at the impact on revenues. So, what is the missing link between message opens/clicks […]
Personalize messages and improve performance
A report that came out from the Aberdeen Group titled, “Email Marketing: Get Personal with Your Customer,” found almost unanimous agreement (96% of respondents) that email personalization can improve email marketing performance. According to the Marketing Sherpa, “Relevance is King” and in the world of Open or Deleting of emails, relevance is personalization. Those who […]
