Recent studies from MECLABS showed that by optimizing your email campaigns following extensive multivariate testing resulted in increased conversion rates of over 250%.

Still questioning why your campaign needs multivariate testing over a simple A/B split test? A/B/n multivariate testing is the equivalent to running multiple A/B tests at the same time.  By testing an infinite number of variables you can find the optimal content variation for connecting with your contacts and allow email marketers to compare performance between dissimilar elements in their campaigns.