Successful marketers are breaking out of the tired, old “me, me, me” box. They know that in order to generate new leads they can’t just talk about the company, they have to talk about the customer. Customers want to know what your company, service, or product can do for them. They want you to understand their problems, and how you can fix them.

This is a giant shift from traditional marketing practices. Back then it was all about advertising. The problem was, it turned into a shouting match. Marketers were competing with each other, trying to be the loudest, and customers stopped responding.