How to Use API Integrations to Maximize Results
In our last article on API integrations, we discussed how companies that manually import lists unnecessarily spend time and money on a process that can be easily automated, and how manually importing lists can result in lost business opportunities. While that article focused on how not using API integrations can negatively impact business, this article […]
How to Write Engaging Emails: The Call-to-Action
One could argue that the call-to-action is the most important element of any advertisement. It’s the line of text or the graphic that tells your audience what you want them to do. With an Email Lead Generation campaign, knowing how to create impactful calls-to-action can help you greatly increase your chances of turning your purchased […]
3 Ways Email Lead Generation Saves You Money
In order to grow, B2B businesses need to consistently generate leads. However, many B2B companies are frustrated by the costs and time investments required to develop traditional lead generation activities, and also by the slow pace of leads generated by these activities. Clickback, a pioneering software-as-a-service company, developed its Email Lead Generation software as a […]
3 Ways to Go Beyond Engagement
Modern B2B buyers’ expectations have evolved. In order to make an impact on the people you market to, you have to provide relevant, personalized information. If you send communications that don’t fit these criteria, you run the risk of alienating your audience, and wasting your marketing efforts. To be relevant (and successful), businesses first need […]
4 Rules of Email Lead Generation Engagement
Email Lead Generation software is one of the best tactics for converting a purchased list of contacts into warm B2B leads. But it’s not enough to simply email people. Sending a hard-sell sales pitch to a purchased list of contacts won’t get you very far. Instead, you have to connect with your potential leads on […]
Why Integration is Critical to Marketing Success
Your audiences and their needs are diverse, and accordingly, so are the ways in which you communicate with them. For example, if your goal is to retain your existing clients or leads, then you’ll need email marketing software. If you want lead scoring and nurturing, marketing automation software is your best bet. And to manage your database, […]
The 4-1-1 on Email Lead Generation
Email is hands-down one of the most effective ways for B2B companies to generate leads. And the numbers don’t lie. A study from MediaPost found that in 2014, 87% of marketers have used or plan to use email for lead generation. Another study from the Direct Marketing Association found that email generates a return […]
1.4 Billion Lead Generation Emails and Counting
At Clickback, we’ve recently hit a milestone. Since launching our Email Lead Generation software in 2011, our clients have collectively sent more than 1.4 billion emails. That’s a lot of emails.
Get More Leads, Sales with Email Lead Generation and Social Selling
Email Lead Generation is one of the fastest, most effective ways to turn cold contacts into warm B2B leads for your business. Once you have your leads, though, you need to determine what tactics you will use to progress your leads through your funnel. For the past two decades, sales reps have used email, phone calls, […]
Four Misconceptions About Buying Email Lists – How This Misunderstood Practice Can Be the Best Asset for Growing Your Business
There is a common misunderstanding in the digital marketing community: buying email lists is a bad idea. Marketing automation companies and email service providers promote this idea primarily because their software is not optimized to allow the sending of emails to purchased lists. The motto among these companies seems to be: we can’t do it; […]
