In a previous post we discussed how social selling works, and how it can be combined with Email Lead Generation software to increase ROI. There we talked about how sales professionals can use social media to generate new leads. Today we’re switching gears, ever so slightly, to explore how marketing professionals can use social media sharing.

According to Aberdeen, 84% of B2B marketers use social media, in some form or other. The reason? Potential customers are on social media, all day, every day. It’s the perfect place to meet them because they’re already there.