The end of one year always makes us look forward to the next. Of course, this year is no different. We wonder: What’s going to happen? What will be the ‘big thing’? What trends will disappear? The end of the year also means it is time to start planning ahead for next year. What should we do? Where should we invest our time, our money, our efforts? Because the digital marketing world is constantly changing, these questions can be hard to answer. The truth is, if you want to compete you need to keep up. Of course, you can never know exactly what is going to happen. But by looking back at 2014, we can see some emerging trends we expect will only increase in the coming year. In this article we will discuss the three major trends we are expecting for 2015 in the digital marketing world.
They are:
- Mobile
- Segmentation/Personalization
- Analytics
We will also share some ways you can embrace these digital marketing trends, and work them into your digital marketing plan for the new year. When it comes to digital marketing, and the trends listed above, email marketing is the best tactic, hands-down. In 2014 email marketing has grown in usage, and will only expand further in the coming year. Email Lead Generation software is the tool you need to develop your email marketing campaigns. It incorporates all the trends listed above in its software, so not only will you be on-trend, you’ll be ahead of the trend.
Are You Mobile-Optimized?
Chances are good you’re reading this article on your smartphone. How do we know? Well, because most of us now have smartphone, and we’re using them for everything we used to do on our computers. In fact, local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time next year, according to eMarketer. Optimizing your content for mobile viewing is no longer an option, a nice added benefit you can choose to offer. It’s now a necessity if you want your messages to be read. You need to be prepared for your content to be accessible to your leads, however they choose to access it. Email Lead Generation makes it easier than ever to customize email messages for mobile viewing. The software gives you the ability to configure emails for mobile devices in the message editor. This way all readers are able to view the content on whatever device they want. It’s an important step, because emails that aren’t easily readable on phones often go unread or get deleted. They can even get marked as spam or be un-subscribed from. If you want to keep your readers happy in the new year, optimizing your email messages for smartphones is a quick and easy step you can take.
Segmenting your Lists and Personalizing your Content
Segmenting Lists and Personalized Content are the next big things we see taking off in 2015. That’s because, according to Experian, personalized emails received 41% higher unique click rates. And, in terms of segmenting, Monetate found that segmented lists produced 30% more opens than un-segmented lists. You can bet companies will be taking note of these numbers, and will be incorporating personalization and segmenting into their digital marketing plans. We think you should too. Personalizing and segmenting your list is all about appealing to your individual customer needs. It’s about showing you care about them, and you care about what they care about. Giving them content that is directly in line with what they want, and what they care about, means they’ll have to pay more attention. 2015 looks like it will be the beginning of the end for mass emails. Instead it will be the year of the personalized, targeted emails. Personalizing your content and segmenting your lists is a simple process, thanks to Email Lead Generation software. The Email Marketing Intelligence Technology (EMIT) feature allows you to track customers’ interests. You can then send targeted and relevant messages to certain audiences based on their interests, demographics, actions, and more. And the Message Personalization feature allows you to tailor your subject lines and body content. This will help increase opens and conversions.
Analytics
Finally, we expect to see a rise in the use of analytics next year. According to CMO Survey, spending on marketing analytics is expected to increase 60% by 2015. That increase is because analytics are the best way to track and analyze the results of your email campaigns. They allow you to understand what content your contacts are the most interested in. You’re also able to see what’s driving engagement. Overall, analytics can help you understand what is working to generate new leads. Email Lead Generation software’s analytic capabilities provide real-time insights into your email campaigns. It allows you to track opens, click-throughs, opt-outs and more, so you can instantly have performance results, and make changes as needed.
Stay Ahead of the Digital Marketing Trends with Email Lead Generation
If you want to not only keep up with the digital marketing trends, but stay ahead of them, use Email Lead Generation software and focus on generating new leads. The number of worldwide email accounts is expected to increase from an installed base of 3.1 billion in 2011 to nearly 4.1 billion by year-end 2015 (source). Email Lead Generation software is the only software that will help you reach more of these emails by allowing you to send to purchased lists, or purchased contacts. Take the time in 2015 to stay ahead of the competition, by adapting the trends to generate new leads. While other companies will use segmentation, personalization, analytics, and mobile optimization to connect with their current email list, you can grow your list with Email Lead Generation.
To learn more about how Email Lead Generation can help you stay on-trend in 2015, sign up today for a short, one-on-one demo.
