What is Lead Generation?
Lead generation in marketing is the process of attracting new visitors and converting them into leads who have expressed interest in what your company offers.
This can be accomplished through all manner of channels and approaches. Modern lead generation – especially in the B2B arena – primarily uses digital channels, and today’s marketers need to keep up to date on the latest tools, trends and techniques.
Unlocking Growth: A Guide to Non-Permission-Based Email Marketing
Non-permission-based email marketing, also known as cold emailing, is a powerful strategy that can drive substantial lead-generation growth for your business. With the right techniques, you can reach out to potential customers who aren’t yet aware of your brand or your offerings, effectively expanding your pipeline. Despite the potential obstacles that may come with non-permission-based […]
The Benefits of Using a Bulk Email Service
If you’re looking to grow your lead funnel or client base, a bulk email service has been trending upwards for business-to-business professionals. A bulk email service allows you to send large volume emails out to a list of cold contacts, at scale. Most have automation systems built in. These are designed to increase efficiencies while being able to send a personalized message to your targeted subscribers or cold contacts.
Having Images in Email: Best Practices and Actionable Tips
Everyone wants their emails to look appealing, and what better way to do that than to use some awesome images? If you use images the wrong way, you might be risking your deliverability. Especially with cold email campaigns. So let’s look at best practices for images in email and how to use them properly.
How to Build a B2B Brand That Customers Love
Building a B2B brand can be tough as branding is often thought of as a B2C thing, and therefore it’s sometimes seen as less important in the B2B world. Thing is, branding is just as important for B2B companies. So, let’s talk about how to build a B2B brand that your customers will love.
Bulk Email Verification: Why List Hygiene Matters
Today’s B2B marketers are faced with many challenges, and one of them is managing their company’s digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISPs) to keep email deliverability rates high.
Targeted Bulk Email Marketing: Generate Qualified B2B Leads
Bulk email marketing is one of the best methods of scaling lead generation. It has been proven-effective in gathering marketing-qualified leads (MQLs) faster than other content. But to the newcomer, it can seem like a lot to understand. Let’s simplify it.
3 Top-Performing B2B Cold Email Templates (and Why They Work)
The hardest part of any writing is getting started. This is true whether you’re sitting down to write a marketing email or a memoir. The blank page is intimidating. It’s especially tricky when you’re writing cold emails. Not to worry – we have compiled some of the top-performing B2B cold email templates, with details on why they work.
When is the Best Time to Send Cold Email?
Email marketing is one of the most proven, efficient and cost-effective methods for generating and nurturing B2B leads. Anyone who is familiar with the practice knows, however, that it’s a little more nuanced than writing your campaign and hitting “send” as soon as it’s ready. So, when is the best time to send cold email to get opens, interactions and conversions? Read on.
Cost per Lead Email Marketing: How to Spend Most Efficiently
You have to spend money to make money, but budgets aren’t unlimited. You want to keep your cost per lead email marketing budget reasonable.
There are a number of ways to give yourself the best chance at accomplishing this, so read on.
