Think of your marketing process as a household kitchen appliance – a mixer to be exact. A countertop mixer can do a lot of different things when you add various attachments. Besides regular mixing it can also knead, whisk and whip, make ice cream, grind and process food, make pasta, and be turned into a juicer. The possibilities are endless.
But what happens when one of the attachments doesn’t fit or work properly? Your shiny mixer becomes a little less effective.
The same goes for your marketing process. All the different marketing tools, programs, software, and tactics are part of what makes the entire process work. When one of them doesn’t integrate and work with the rest, your entire process is less efficient. It doesn’t function properly anymore because it has to make up for the weak link.
That’s why we made sure our Email Lead Generation software has exceptional integration skills. It can integrate with most marketing automation (MA), email service provider (ESP), and customer relationship management (CRM) software to create a stronger marketing or sales process. In this article we’ll discuss our software’s integration capabilities, and how it can be a valuable addition to your marketing or sales strategy.
Integrate Your Purchased Contacts
Email Lead Generation is specifically designed for generating new leads. It’s the only software that allows B2B companies to send to purchased contacts. We’re not competing with Marketing Automation, Email Service Providers, or Customer Relationship Management software. Instead we work to complement them. While they work to nurture and build relationships with pre-existing leads, we work to bring in more leads to them.
In fact, Email Lead Generation works to increase the use of your current software. Our lead generation capabilities mean we can be a starting point for your marketing or sales process. We allow your business to connect with purchased contacts and turn them into opted-in leads. Because you can generate more leads, you’ll then have more leads to nurture and grow through whatever Marketing Automation, Email Service Providers, or Customer Relationship Management software you use.
Seamless, Intelligent Automation
The ability to integrate is one thing. The capacity to do so seamlessly and intelligently is another.
To make our software integration as effective as possible, we made sure the process is entirely automatic. That means when one of your purchased contacts becomes an opted-in lead (ex: after filling in a permission form), their contact information is automatically transferred to your Marketing Automation, Email Service Providers, or Customer Relationship Management software.
Our automatic integration capabilities mean you’ll never have to worry about losing a contact due to human error. It also means you’ll see an increase in efficiency. You’ll no longer have to manually export and import contacts – it will all be automatically done for you. And finally, because the automation happens in real-time you won’t miss out on any opportunity to connect with new opted-in leads.
Benefits of Integrating Email Lead Generation
If you want to increase lead generation for your company, you need to integrate Email Lead Generation into your sales and marketing process. Integrating our software can help increase ROI from your Marketing Automation or Email Service Provider because we increase leads to them. You can then nurture and connect with these leads, and bring them through your sales funnel to close.
By integrating Email Lead Generation, you also reduce the risk of sending to purchased contacts. Marketing Automation, and Email Service Provider software isn’t designed for sending to non opted-in leads, so when you do so they may block or cancel your account. Sending to purchased contacts this way can also negatively impact your corporate IPs and domains.
Email Lead Generation is the safe alternative. Because our software is specifically created for sending to purchased contacts, there’s no risk your account will be cancelled. And your corporate email remains safe because we send off our own, carefully monitored, IPs and domains.
Increase your marketing and sales strategies by integrating Email Lead Generation into the mix. Our software will work as your first step for generating new leads, and will increase the flow of leads to your Marketing Automation, Email Service Providers, or Customer Relationship Management software.
If you’d like to learn more about Email Lead Generation, simply sign up for a short demo. We’ll show you how efficient our integration capabilities really are.
