According to research by Marketing Sherpa, 79 per cent of leads never convert into sales. The primary barrier increasing this statistic: not having a lead nurturing process that segments your cold, non permission-based contacts from your warm opted-in leads.

A report by Forester Research showed that companies that excel at nurturing leads can generate up to 50% more sales ready leads at a 33% lower costs. But the challenge remains as to how to contact each one of your leads with relevant content while simultaneously identifying which leads are sales ready. Software optimized for lead generation can offer email marketing and B2B lead generation solutions to companies through: