How to Ensure the Health of Your Purchased List
Buying an email list is the fastest way to grow your list of contacts. But before you buy your list, you need to have a plan in place for how you will deal with the bad email addresses that come with every list. That’s right. Any purchased list, regardless of who you buy it from, […]
How Email Lead Generation Enhances Marketing Automation and Email Marketing for Increased ROI – An End-to-End Solution.
Marketing Automation software and Email Service Providers are excellent resources for communicating with your permission-based leads. And that’s great. That’s important. But what about all of those people who could be buying your products or services, but don’t even know you exist? What if you’ve purchased a list of contacts with the hope of emailing […]
FAQ’s About Canada’s Anti-Spam Law (CASL) and How it Will Affect Your Business
Bob Dylan once sang, “the times they are a-changin’.” Never has this been truer than in today’s world, especially with the newly enacted Canadian Anti-Spam Law (CASL) that will come into effect July 1st, 2014. Here are some key areas you need to be aware of to understand how – and if – CASL will […]
Why Buying Purchased Data Is Effective, Can Increase Leads for Your Business and Save You Money.
You’ve realized that lead generation is every marketer’s primary goal. You know how important leads are to your business for growth potential (and if you didn’t, Googling “lead generation” will propose 10 different credible sites that confirm this). What you may not know is that you can get instant access to a myriad of qualified […]
5 Powerful Reasons why A/B/n Multivariate Testing Matters to Your Email Lead Gen Campaigns
Update: June 27, 2018 In order to improve the deliverability of our email lead generation software – we have sunsetted the A/B/n multivariate testing tool. The tool was once an effective way to test the performance of a cold campaign, but recent changes in mailbox behavior have lead to a negative impact on overall campaign […]
4 Surefire Ways to Generate Leads with Email
Today, more than 25% of the human population has an email address, proving that email remains the core marketing platform available for companies to connect with their non permission-based contacts. Email’s expansive reach gives marketers the ability to communicate with their purchased contacts on a personal level, growing familiarity and brand awareness in 200 words […]
3 Best Practices for Writing Email Subject Lines
The average working professional can receive more than 100 emails per day. But, what makes them want to open your email? Most often, it’s the subject line. That’s why your email subject lines are the most valuable component of your email campaign message. Even today, email still remains the primary – and often favored – […]
How You Can Generate Leads with Purchase Email Lists
The business landscape is changing, especially when it comes to email marketing. According to a report by Marketing Sherpa, 81% of people use email marketing as their top lead generation tactic. These numbers beg to question why so many companies have been left under the impression that email marketing is exclusively for communicating with existing […]
How Your Mobile Device is Changing the Face of Marketing | Clickback
Let’s face it: the mobile device is our new lifeline. We depend on it to digitally function, be connected and build relationships. It’s the first thing we pick up in the morning and the last thing we put down before we close our eyes for slumber. In fact, Cisco reports that by the end of […]
Effectively Grow Your Bottom Line
We all know that today’s sales professionals are busy trying to find ways to maximize leads and grow their email lists – and quickly at that. In fact, according to a recent report by Direct Marketing Association, email is an extremely cost-effective option for producing a ROI and growing your businesses bottom line. Save your […]
