Update: June 27, 2018

In order to improve the deliverability of our email lead generation software – we have sunsetted the A/B/n multivariate testing tool. The tool was once an effective way to test the performance of a cold campaign, but recent changes in mailbox behavior have lead to a negative impact on overall campaign deliverability. If you have any questions, please contact our customer success team.

To generate a constant flow of leads from your Email Lead Generation campaigns, you need to accurately track your progress and understand what is working. A report by Econsultancy confirms that since 2010, 52% of companies have attributed their lead conversion success rates to split testing their content. Because often times the most difficult part of an Email Lead Gen campaign’s effectiveness is identifying the pieces that just aren’t working.

What makes A/B/n Multivariate Testing so critical? Its ability to optimize your B2B email campaigns according to your potential customers’ shifting interests. Those that invest in Email Lead Generation software  can accurately, and frequently, test specific variables – analyzing components and updating content based on fluctuating engagement levels.

When executed properly, A/B/n Multivariate Testing can increase your lead generation and provide a huge competitive advantage for your company.  If that’s not a powerful enough reason on why you need to test your variables, then here are five more reasons why A/B  testing matters to your B2B Email Lead Gen campaigns: