Generate Conversations not Email Campaigns
Successful marketers are breaking out of the tired, old “me, me, me” box. They know that in order to generate new leads they can’t just talk about the company, they have to talk about the customer. Customers want to know what your company, service, or product can do for them. They want you to understand […]
Digital Marketing Trends for 2015
The end of one year always makes us look forward to the next. Of course, this year is no different. We wonder: What’s going to happen? What will be the ‘big thing’? What trends will disappear? The end of the year also means it is time to start planning ahead for next year. What should […]
Social Media Sharing + Email Lead Generation = More Leads
In a previous post we discussed how social selling works, and how it can be combined with Email Lead Generation software to increase ROI. There we talked about how sales professionals can use social media to generate new leads. Today we’re switching gears, ever so slightly, to explore how marketing professionals can use social media […]
Generate Leads Quickly with Purchased Data
The reason these companies struggle with lead generation is because they’re focusing on generating leads solely through social media and inbound marketing. These tactics require a lot of time, effort and money in order to generate leads. While they may be able to generate a high amount of leads, the process can take years – […]
Two is Better Than One – Gamification and Email Lead Generation
Have you ever heard of the term ‘gamification’ before? Chances are, if you haven’t yet you will be hearing a lot about it very soon. Gamification, as defined by the Oxford Dictionary, is: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, […]
Generating New Leads in Less Time
So, you want more customers? Sounds like you need more leads. Generating new leads is an important part of growing your business. The quicker you reach more people, the sooner you can connect with them and start to send new leads through your sales funnel. Sounds simple enough. However many businesses struggle because of the […]
How Offline Marketing Affects Online Marketing
Online marketing has exploded over the last 20 years. And with new online tactics coming to the forefront every day, and getting considerable media attention, it’s easy to lose sight of the value of offline tactics. But that would be a mistake. Offline tactics are still a highly important and viable way to market your […]
How to Use API Integrations to Maximize Results
In our last article on API integrations, we discussed how companies that manually import lists unnecessarily spend time and money on a process that can be easily automated, and how manually importing lists can result in lost business opportunities. While that article focused on how not using API integrations can negatively impact business, this article […]
How to Write Engaging Emails: The Call-to-Action
One could argue that the call-to-action is the most important element of any advertisement. It’s the line of text or the graphic that tells your audience what you want them to do. With an Email Lead Generation campaign, knowing how to create impactful calls-to-action can help you greatly increase your chances of turning your purchased […]
3 Ways Email Lead Generation Saves You Money
In order to grow, B2B businesses need to consistently generate leads. However, many B2B companies are frustrated by the costs and time investments required to develop traditional lead generation activities, and also by the slow pace of leads generated by these activities. Clickback, a pioneering software-as-a-service company, developed its Email Lead Generation software as a […]
