Your email lead generation campaign is only as strong as your email list. And a strong email list consists of targeted contacts potentially interested in your product or service. But what does it mean when your emails start bouncing? There’s a chance your email list either has spam traps, honey pots or bad email addresses.  All of these types of email addresses can dirty your email list and ultimately hinder your email campaign and sending capabilities; running the risk of being blacklisted, ruining your sending reputation, wasting company time and money and decreasing your ROI. Clickback’s Email Lead Generation software helps you avoid these pitfalls. But first, we need to understand what these terms mean and how they directly affect you.