Employees are the ones that initiate the brand experience by building brand sentiment from the inside-out. However, if your employees aren’t effectively delivering your brand’s promise, because they don’t understand it or are unable to articulate it, then they cannot deliver that promise to your customers. This leads to bad customer experiences, which could impact your word of mouth marketing. So it becomes critical that every person your employee engages with should be shown the very best customer service.  Here’s how to grow your brand from the inside-out.

Build a Great Product

Here at Clickback, we improved our customer satisfaction by giving clients a solution, which is to be able to effectively send emails to their list of purchased contacts for lead generation. By developing a great product that can deliver results for clients, we were able to engage our employees and motivate them to be our own brand ambassadors; always advocating for our services as one of the very best software solutions to use when sending emails to a purchased list. This is not only our commitment from our staff, but also to our customers. Our Email Lead Generation software is an excellent solution and can successfully increase leads when used to send emails to a purchased list. It’s why we’ve grown in size every year since our inception because what you sell represents your brand. Commit to the brand internally and it will naturally initiate growth through external brand loyalists.

Build Your Brand Ambassadors

If you have a great product for your team to stand behind, who are passionate about what they’re selling, potential customers become equally excited. A positive experience goes a long way. And can usually perpetuate growth because the likelihood of that experience being shared increases. Alternatively, bad experiences can also be shared which negatively impacts brand perception. Promote good brand sentiment by building your customer base through the relationships your employees generate. This will create brand-customer trust for increased sales.

Build and Communicate Your Brand’s Message

You have to also be consistent in messaging, deliver exceptional customer service and stand out from other businesses to develop a strong brand trust in your employees and customers. That’s why you have to ensure your brand is ingrained in the corporate culture by going beyond staff memos and employee handbooks. Take a holistic approach that includes:

• Getting senior management on board so that they continually communicate and represent the brand message;
• Creating a positive environment for your business to grow in. One that exudes and promotes positive attitudes, team-building activities, rewards for excellent work ethic, and ensuring each employee can answer questions about their brand;
• And, focusing the brand promise by making sure your company truly walks the talk. This can increase employee and customer satisfaction, as well as attract new talent, increasing revenue and improve overall performance.

Your employees also need to understand the pain points of their customers to truly connect in order to instill brand trust and generate lifetime customers who are willing to pay more.

How Clickback Built their Brand from the Inside-Out

Here at Clickback many of our clients’ pain points revolve around generating more leads, solving their email deliverability issues, and avoiding sending to bad or corrupted data. By being able to send to non permission-based lists, our software solves how to generate more leads for businesses. We’re able to help our clients contact and build a rapport with their target audience. Potential leads who know nothing about their company.

Our software verifies, anti-spam and hygiene checks each email address imported into our system to optimize clients’ email deliverability by ensuring there are no moles, honey pots, or bad data that would result in high bounce rates or their IPs and domains getting blacklisted. We take care and monitor all these risks so our customers don’t have to.

By developing software that speaks directly to customers’ pain points, Clickback developed its message as a “Smart. Safe and Integrated” solution for Email Lead Generation. We are a brand our customers trust to help them reach their lead generation goals, and our employees were a huge asset in yielding these results.

Great employees are what bring a brand to life. But it starts from the top down by ensuring a concentrated effort is made by all staff. This is how you can build your employees into not only ambassadors’ of your brand, but advocates.

As mentioned above, Clickback’s employees are an integral part of our corporate culture. They are a key reason why we’ve been able to grow externally. Because our client’s always receive the very best in customer service. Our employees deliver on-target brand messaging, which leads to not only to a positive brand experience for our clients, but creates returning lifetime customers. This has lead to an increase in revenue for our business. Because happy customers equals better business. And a business that operates better can lead to growth.

For more information on Clickback or our Email Lead Generation software please visit our website at: www.clickback.com.