What is Lead Generation?

Lead generation in marketing is the process of attracting new visitors and converting them into leads who have expressed interest in what your company offers.

This can be accomplished through all manner of channels and approaches. Modern lead generation – especially in the B2B arena – primarily uses digital channels, and today’s marketers need to keep up to date on the latest tools, trends and techniques.

KEY FEATURES

INCLUDES

Identify Anonymous Companies that Visit Your Website

Target Companies using Industry Leading Scoring and Filtering

View Detailed Clickpaths

Email Notification of Repeat Visitors (Watch List)

Purchase High-Quality Key Contacts at Identified Companies

Export Data One at a Time or In Bulk

Manage Team Assignment of Data (Prospecting)

Daily Email Summary Reports

Integrate with Salesforce (Coming Soon)

Integrate with Clickback MAIL (Maximize Prospecting)

In House, Email and Live Phone Support

Multiple User Logins

KEY FEATURES

INCLUDES

List Cleaning

Cleans List to Remove Bad Email Addresses

Cleans List to Remove Spam Traps

Cleans List to Remove Honeypots

Verification Check of Email Address on Import

Campaign Optimization

Advanced Spam Checker Tool

Send 100% CAN-SPAM, CASL, and GDPR compliant campaigns

287+ Variables Checked to Monitor Deliverability

Link Validation Check

Personalization Tokens for First Name

Personalization Tokens for Company Name

Personalization Tokens for Phone Number

Personalization Tokens for Email Address

Create Custom Personalization Tokens

Website Visitor Intelligence For Lead Optimization

Campaign Reporting

Tailored Reporting to Analyze Key Data