Identify Warm Leads with Lead Scoring | Clickback
In Marketing Sherpa’s 2012 B2B Marketing Benchmark Report, researchers found that 73% of B2B leads were not sales ready. Future research into company B2B leads revealed that by scoring leads, email marketing revenues increased by 41% and reduced the total number of leads by 52% because it filtered out the unwanted leads hidden amongst the […]
How Remarketing Can Boost Your Campaigns
In a report by Marketing Sherpa, researchers found that segmented and targeted remarketing emails had a 208 per cent higher conversion rate than those of their regular campaigns. Remarketing has become a must-have tool in every sales and lead generation email campaign. It is an efficient way to advertise to only those contacts interested in […]
Clickback Email Software Now Integrated With Salesforce CRM | Clickback
This is kind of big news. Our clients have been asking for it, so we listened. Our software is now fully integrated with Salesforce. We realize that it is incredibly important for sales and marketing teams to be able to track their data in their current CRM software. With the integration in to Salesforce, our […]
Make Smarter Decisions with Analytics
Understanding your marketing analytics allows marketers to be more efficient at their jobs and make smarter decisions on how to communicate with their audience through email. Beyond its sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Despite these compelling benefits, the majority of businesses fail to take advantage […]
Clickback Offers Improved Email Marketing with New Website | Clickback
In a bid to better serve their clients and continue expanding into the Marketing Automation and Email Service Provider (ESP) market, Clickback recently launched a new website, www.Clickback.com. The site is designed to supply a user friendly interface, which allows for easy “point and click” access to differing levels of email marketing solutions offered by Clickback, […]
NEIsoft Changes Company Name to Clickback | Clickback
The new company name is part of Clickback’s long-term strategy to position and advance the business into a leader in communication and marketing technologies solutions.
Glee goes Gamification with Pinterest
I read this blog post after lunch and wanted to share it. I am always fascinated by creative techniques that help spread messages about your product or service, or television show.
Splitting and Testing Email Marketing – Video
Some email marketing best practice tips: Click Here to watch the video.
Can Gamification bring new business?
I can only speak for myself here, but I love the idea of gamification. In fact, I asked an agency to dream up ways I could make gamification tactics viral when I was trying to grow my business in the legal services space. All said, interesting post at B2B companies social media gamification
Lead Generation
We have all said it and we have all heard it, there was even a survey complete last year that concluded that a majority of marketers are still basing email marketing success on message opens and clicks, while management is looking at the impact on revenues. So, what is the missing link between message opens/clicks […]
