3 Ways to Go Beyond Engagement
Modern B2B buyers’ expectations have evolved. In order to make an impact on the people you market to, you have to provide relevant, personalized information. If you send communications that don’t fit these criteria, you run the risk of alienating your audience, and wasting your marketing efforts. To be relevant (and successful), businesses first need […]
4 Rules of Email Lead Generation Engagement
Email Lead Generation software is one of the best tactics for converting a purchased list of contacts into warm B2B leads. But it’s not enough to simply email people. Sending a hard-sell sales pitch to a purchased list of contacts won’t get you very far. Instead, you have to connect with your potential leads on […]
Why Integration is Critical to Marketing Success
Your audiences and their needs are diverse, and accordingly, so are the ways in which you communicate with them. For example, if your goal is to retain your existing clients or leads, then you’ll need email marketing software. If you want lead scoring and nurturing, marketing automation software is your best bet. And to manage your database, […]
The 4-1-1 on Email Lead Generation
Email is hands-down one of the most effective ways for B2B companies to generate leads. And the numbers don’t lie. A study from MediaPost found that in 2014, 87% of marketers have used or plan to use email for lead generation. Another study from the Direct Marketing Association found that email generates a return […]
1.4 Billion Lead Generation Emails and Counting
At Clickback, we’ve recently hit a milestone. Since launching our Email Lead Generation software in 2011, our clients have collectively sent more than 1.4 billion emails. That’s a lot of emails.
Get More Leads, Sales with Email Lead Generation and Social Selling
Email Lead Generation is one of the fastest, most effective ways to turn cold contacts into warm B2B leads for your business. Once you have your leads, though, you need to determine what tactics you will use to progress your leads through your funnel. For the past two decades, sales reps have used email, phone calls, […]
Four Misconceptions About Buying Email Lists – How This Misunderstood Practice Can Be the Best Asset for Growing Your Business
There is a common misunderstanding in the digital marketing community: buying email lists is a bad idea. Marketing automation companies and email service providers promote this idea primarily because their software is not optimized to allow the sending of emails to purchased lists. The motto among these companies seems to be: we can’t do it; […]
How to Ensure the Health of Your Purchased List
Buying an email list is the fastest way to grow your list of contacts. But before you buy your list, you need to have a plan in place for how you will deal with the bad email addresses that come with every list. That’s right. Any purchased list, regardless of who you buy it from, […]
How Email Lead Generation Enhances Marketing Automation and Email Marketing for Increased ROI – An End-to-End Solution.
Marketing Automation software and Email Service Providers are excellent resources for communicating with your permission-based leads. And that’s great. That’s important. But what about all of those people who could be buying your products or services, but don’t even know you exist? What if you’ve purchased a list of contacts with the hope of emailing […]
FAQ’s About Canada’s Anti-Spam Law (CASL) and How it Will Affect Your Business
Bob Dylan once sang, “the times they are a-changin’.” Never has this been truer than in today’s world, especially with the newly enacted Canadian Anti-Spam Law (CASL) that will come into effect July 1st, 2014. Here are some key areas you need to be aware of to understand how – and if – CASL will […]
