How Savvy Marketers Consistently Fill Their Marketing Funnel by Reeling In New B2B Sales Leads

Here’s the $64 question: What are you doing to fill your marketing funnel? If you’re savvy, you probably answered “everything.” But — truth be told — most marketers aren’t as savvy as they’d like to think. Many become complacent. They get so comfortable with their marketing strategy that they fail to notice when it stops […]
5 Ways You Can Accelerate Your Lead Generation Marketing

Lead generation marketing is essential for continued business growth. But to maximize your ROI, you have to make all the right moves. Otherwise, the process can feel a bit…sluggish. With that in mind, we’ve put together a quick list of ways you can accelerate your lead generation marketing.
Marketers, Increase the Volume of Sales Leads That Enter Your Pipeline

Lead generation doesn’t have to be rocket science. Increasing the volume of sales leads into your pipeline is as simple as running a large-volume email campaign. To help you get a feel for how it works, we’ve broken it into five easy steps.
Maximize Your Business’ Sales Growth by Tapping into the Potential of Email

Continued sales growth depends on lead generation — and there’s no better way to generate leads than email marketing.
How to Generate Leads for Your Business While Saving Money

You have to generate leads if you want your business to grow. Unfortunately, lead generation efforts are often hampered by frustrating (yet necessary) budget constraints.
3 Email Best Practices Every Marketer Should Be Following

For every dollar spent on email marketing, the average ROI is $44.56 (according to Direct Marketing Association). That’s huge! But if you want to make the most of your investment, you have to follow the latest email best practices. Here are three to get you started.
7 Key Tips On Writing Copy that Increases Email Open Rates and Clickthroughs

Writing copy that increases email open rates and click-throughs isn’t as hard as you think. Here are seven best practices that will help you improve the results of your next email campaign. 1. Know Your Audience Before you start writing copy, you have to consider your audience. Who they are? What do they do? […]
5 Ways to Maximize Your Email Deliverability

Email marketing is an excellent way to raise brand awareness, generate leads and nurture long-lasting relationships. But if you’re not in the inbox, you’re not in the game. That’s why you need to do everything you can to maximize your email deliverability. Here are five ways to improve the deliverability of your email campaigns.
How to Generate Leads So You Succeed at Your Marketing | Clickback

Learning how to generate leads consistently is essential for any thriving business. Stop-and-go lead generation just won’t cut it. True business growth requires momentum. And if you’re not moving forward, you’re losing ground. With that in mind, here are a few tips on how to generate leads more consistently.
Content Marketing in Review: 2015 Recap of our 10 Best Blog Posts

Ah … 2015. We had some ups. We had some downs. But mostly, we had a great year. Here at Clickback, we’ve been reviewing and analyzing some of our blog data to create our 2016 content marketing plan. Based on visits and overall conversion rates, here are 10 of our best-performing blog posts from our […]