6 Growth Hacking Email Experiments We Ran That Produced Stellar Results
As email marketers, we do A/B testing to iterate on what works and discard what doesn’t. So, whether you’re looking to increase revenues, open rates, clicks, or generate new leads, A/B testing can help get you there. Unfortunately, marketers often get stuck trying to find the right test to drive the biggest impact. Or, they […]
How to Quickly Fill Your Funnel Chock-Full of B2B Leads
It’s tough to grow your business without a steady stream of B2B leads flowing through your sales funnel. Inbound marketing provides a welcome contribution, but qualified leads come few and far between. To put it in perspective, inbound marketing is like a leaky faucet, slowly dripping B2B leads into your sales funnel. Of course, what […]
How to Create Cold Call Emails That Really Work
Connecting with a new sales prospect can be as simple as sending a cold call email. But it’s important that the email you send be optimized for success. Rub the recipient the wrong way, and you may not get a second chance to plead your case. So how can you create interesting cold call emails […]
Sometimes the Best Email Subject Lines Are the Most Personal
Did you know that businesses account for 108.7 billion of the 196.3 billion emails sent worldwide daily (Source: The Radicati Group). That’s a heck of a lot of competition, especially when you consider that only 18-22 percent (Source: MailChimp) of business emails are being opened by their recipients!
Lead Generator Software Should Let You Reach the Entire Marketplace
The right lead generator software can take your marketing efforts to the next level. But the WRONG platform can bog down your efforts, place restrictions on your reach and actually prevent you from interacting your entire marketplace.
Generate Leads via Email to Boost Sales Lead Qualification
Every sales journey is unique. But it’s your job to figure out where a prospect stands and offer a friendly nudge in the right direction. That’s what lead qualification is all about.
Cold Email Template: Design Matters (And So Does Your Content)
Image source: http://deathtothestockphoto.com/ When you’re reaching out to cold contacts, the last thing you want is for your emails to look spammy. Think about the emails you receive from friends and family. Not a lot of fancy formatting and overproduced graphics, right? When you design a cold email template, it’s best to keep things simple, […]
How to Drive Marketing Lead Generation Growth for Your Business
Marketing lead generation is all about keeping the sales funnel full and ripe for conversion. Do that and you can’t help but drive business growth. But what often puzzles marketers is the how-to of continuous marketing lead generation. With prospects spread across the buying cycle, how can you drive everyone in the appropriate direction?
Email Writing Tips: Best Practices for Writing Subject Lines that WOW
Looking for email writing tips? Well, if you want to increase email open rates, it all starts with the subject line. In fact, Business 2 Community cites that 64 percent of people say the subject line determines whether or not they open an email. But writing a decent subject line isn’t enough. Business users receive 85 […]
How Personalization is Key for Targeted Lead Generation and Marketing Growth
Driving marketing growth is often as simple as tweaking your email campaign, and a little personalization goes a long way towards targeted lead generation. According to Experian, personalized emails receive 29 percent higher unique open rates and 41 percent higher click-through rates when compared to traditional emails. But personalizing your emails goes beyond slapping […]
