Get to Know the 6 L’s to A Winning Lead Gen Strategy
Business growth requires a winning lead gen strategy. But you also need to convert those leads into loyal customers. Let’s look at the six Ls of lead gen and how those components combine for a strategy that not only generates leads, but also pushes them through the sales funnel towards conversion. Lead Capture Lead capture […]
How to Convince Your Boss About a New Digital Marketing Strategy
Convincing your boss to adopt a new digital marketing strategy requires more than finesse. It requires facts and figures, actual proof of ROI. Why? Because when it comes down to it, your boss cares about one thing and one thing only – the bottom line! Here’s how to convince your boss that a new digital marketing […]
6 Growth Hacking Tricks to Help You Succeed at Lead Gen
As a business, you’ll sometimes experience stagnant lead growth. There’s no need to despair. Just follow these six growth hacking tricks to fill your funnel with new leads even faster. 1. Write Impactful Headlines Whether you’re writing subject lines for an email or headlines for a blog topic, the idea is to get people to engage […]
How to Recognize if Your Purchased Email List is a Dud
If you’re looking to grow your database, virtually overnight, purchasing email lists is your best option. But a purchased email list should add value, not subtract it. After all, you’re looking for ROI, not spam reports. So how do you know when you’ve got a dud? The purchased email list is generally unclean. Hey, nobody’s […]
7 Squeaky Clean Ways to Succeed at Email List Management
Is there anything more important to a marketer than their email list? That data is the love of your working life! You want to keep it healthy and pure, and that means providing the TLC of email list management. Let’s look at seven email list management tips that will keep your data squeaky clean and […]
Dissect Your Campaigns to Boost Your Email Conversion Rate
Conversion is the ultimate goal of any email marketing campaign. But what makes certain emails convert while others die on the vine? Let’s break it down and look at five variables that affect email conversion rate. 1. Are your emails being delivered? If your emails aren’t reaching their intended recipient, there’s no hope of boosting […]
Follow These 3 Tips on Email Deliverability Best Practices
Have you ever tried to make a genuine connection in a crowded room? Everyone’s talking at once and sometimes it’s difficult to pay attention. Most of the time, you end up repeating yourself and your message gets lost. If you really want to get to know someone, you need to have a one-on-one conversation. In […]
Take These Steps to Boost Your Sales Funnel Growth
Whether you’re in sales, marketing or the C-suite, the last thing you want to deal with is stagnation. But when inbound marketing is your prime source of lead generation, growth doesn’t always come easy. Luckily, there are ways you can accelerate lead generation and fill your sales funnel more quickly. Buy an email list […]
8 Simple Ways to Optimize Your Emails So You’re Generating Leads
Email marketing is the perfect tool for generating leads. But to get the most bang for your buck, you have to learn how to use it. Here are eight simple ways to optimize your emails so you’re generating leads. 1. Identify Your Audience Create buyer personas that identify who your audience is, what they […]
Design Email Templates from Scratch. No Coding Required.
We’ve just launched our new drag and drop editor called ‘Simple Message Builder,’ which let’s you build and design email templates from scratch. It is part of our latest email lead generation software update – version 5.3.1.
