Maximize Your Business’ Sales Growth by Tapping into the Potential of Email
Continued sales growth depends on lead generation — and there’s no better way to generate leads than email marketing.
How to Generate Leads for Your Business While Saving Money
You have to generate leads if you want your business to grow. Unfortunately, lead generation efforts are often hampered by frustrating (yet necessary) budget constraints.
3 Email Best Practices Every Marketer Should Be Following
For every dollar spent on email marketing, the average ROI is $44.56 (according to Direct Marketing Association). That’s huge! But if you want to make the most of your investment, you have to follow the latest email best practices. Here are three to get you started.
7 Key Tips On Writing Copy that Increases Email Open Rates and Clickthroughs
Writing copy that increases email open rates and click-throughs isn’t as hard as you think. Here are seven best practices that will help you improve the results of your next email campaign. 1. Know Your Audience Before you start writing copy, you have to consider your audience. Who they are? What do they do? […]
5 Ways to Maximize Your Email Deliverability
Email marketing is an excellent way to raise brand awareness, generate leads and nurture long-lasting relationships. But if you’re not in the inbox, you’re not in the game. That’s why you need to do everything you can to maximize your email deliverability. Here are five ways to improve the deliverability of your email campaigns.
How to Generate Leads So You Succeed at Your Marketing | Clickback
Learning how to generate leads consistently is essential for any thriving business. Stop-and-go lead generation just won’t cut it. True business growth requires momentum. And if you’re not moving forward, you’re losing ground. With that in mind, here are a few tips on how to generate leads more consistently.
Content Marketing in Review: 2015 Recap of our 10 Best Blog Posts
Ah … 2015. We had some ups. We had some downs. But mostly, we had a great year. Here at Clickback, we’ve been reviewing and analyzing some of our blog data to create our 2016 content marketing plan. Based on visits and overall conversion rates, here are 10 of our best-performing blog posts from our […]
6 Growth Hacking Email Experiments We Ran That Produced Stellar Results
As email marketers, we do A/B testing to iterate on what works and discard what doesn’t. So, whether you’re looking to increase revenues, open rates, clicks, or generate new leads, A/B testing can help get you there. Unfortunately, marketers often get stuck trying to find the right test to drive the biggest impact. Or, they […]
How to Quickly Fill Your Funnel Chock-Full of B2B Leads
It’s tough to grow your business without a steady stream of B2B leads flowing through your sales funnel. Inbound marketing provides a welcome contribution, but qualified leads come few and far between. To put it in perspective, inbound marketing is like a leaky faucet, slowly dripping B2B leads into your sales funnel. Of course, what […]
How to Create Cold Call Emails That Really Work
Connecting with a new sales prospect can be as simple as sending a cold call email. But it’s important that the email you send be optimized for success. Rub the recipient the wrong way, and you may not get a second chance to plead your case. So how can you create interesting cold call emails […]
