3 Elements Needed to Write a Successful Cold Sales Email | Clickback
Sales would be a much easier business if all of your leads were referrals. But to be successful in the real world, you sometimes have to generate your own leads. And that means reaching out with a cold sales email. And while there is no one-size-fits-all formula for writing a cold sales email, we have […]
A Quick Way to Fill Your Email Database with Warm Leads
Are you having a tough time growing your email database? You’re not alone. Many business owners have found that, despite heavy traffic, website visits don’t always equate to new email leads. In fact, 94 percent of web traffic leaves your website without ever filling out a form, email or otherwise. Wouldn’t it be great […]
How the Right Purchased E-mail Marketing Strategy Can Supercharge Your Lead Growth
As marketers, we’re always looking for new ways to expand our reach and grow our database. Well – fact is, a purchased list can help supercharge your lead growth, but only if you have the right e-mail marketing strategy. Because whether you’re new to the game or not, putting together an ideal purchased e-mail marketing strategy can be challenging. That’s why we’ve […]
What to Know Before You Buy an Email List and Send to It
Don’t buy an email list. That’s what many decide to do. But a lot of the business owners we talk to are frustrated because they’ve done everything right. They’ve built a well-targeted website and filled in all of their social profiles. Their content is value-heavy and SEO optimized. But they’re still not achieving increased lead growth. […]
3 Amazingly Effective Ways to Succeed at Lead Nurturing
If we had our way, all of your leads would come sales-ready, no lead nurturing required. But in the real world, the leads you generate often run the gamut from red hot to ice cold. The trick is to pinpoint the current position of each lead in the buying cycle. Then provide a helping hand […]
4 Ways to Speed Up Your Email Content Creation and Get People to Read What You Write
Email marketing is a great vehicle for lead generation — one that deserves premium fuel. That’s where content creation comes in. Content creation is what fuels your email lead generation campaigns, as it keeps you top of mind with existing customers, who share your content and send you referral business. And it helps to build […]
How to Use Search Engine Marketing for Success
Ranking high in organic search is a great way to ensure relevant traffic reaches your website. But ranking organically can take ages, and in today’s world of instant gratification, who has time to wait? Luckily, search engine marketing can help you climb through the ranks, virtually overnight. The Magic of Search Engine Marketing Search […]
5 Quick Lead Generation Tips You Can Use in Your Next Email Campaign
For 89 percent (Source: Mailigen) of marketers, email has become the primary channel for lead generation. But just sending emails isn’t enough; you need a foolproof strategy. Here are five lead generation tips that will boost the effectiveness of any email campaign. #1: Personalize Your Sender Name and Subject Line No matter how targeted your content may […]
Why Your Email Design is Key to a Killer Campaign
When creating an email campaign, it’s easy to get hung up on the content. As they say, content is king. But if your email design induces headaches or your content doesn’t display properly, what’s the point? Here are 10 ways you can ensure your email design templates make for killer email campaigns. Use a Branded Email […]
How to Better Align Sales and Marketing to Close More Leads
Sales and marketing have traditionally operated in separate bubbles. However your sales and marketing teams should be reading from the same page or you’ll likely sacrifice efficiency, growth and revenue. So, what’s the secret to aligning sales and marketing for increased sales conversions? Check-put these five points: 1. Get Buy-In Sales and marketing don’t always work together. Heck, sometimes they hardly understand […]
