How to Recognize if Your Purchased Email List is a Dud
If you’re looking to grow your database, virtually overnight, purchasing email lists is your best option. But a purchased email list should add value, not subtract it. After all, you’re looking for ROI, not spam reports. So how do you know when you’ve got a dud? The purchased email list is generally unclean. Hey, nobody’s […]
7 Squeaky Clean Ways to Succeed at Email List Management
Is there anything more important to a marketer than their email list? That data is the love of your working life! You want to keep it healthy and pure, and that means providing the TLC of email list management. Let’s look at seven email list management tips that will keep your data squeaky clean and […]
Dissect Your Campaigns to Boost Your Email Conversion Rate
Conversion is the ultimate goal of any email marketing campaign. But what makes certain emails convert while others die on the vine? Let’s break it down and look at five variables that affect email conversion rate. 1. Are your emails being delivered? If your emails aren’t reaching their intended recipient, there’s no hope of boosting […]
Follow These 3 Tips on Email Deliverability Best Practices
Have you ever tried to make a genuine connection in a crowded room? Everyone’s talking at once and sometimes it’s difficult to pay attention. Most of the time, you end up repeating yourself and your message gets lost. If you really want to get to know someone, you need to have a one-on-one conversation. In […]
Take These Steps to Boost Your Sales Funnel Growth
Whether you’re in sales, marketing or the C-suite, the last thing you want to deal with is stagnation. But when inbound marketing is your prime source of lead generation, growth doesn’t always come easy. Luckily, there are ways you can accelerate lead generation and fill your sales funnel more quickly. Buy an email list […]
8 Simple Ways to Optimize Your Emails So You’re Generating Leads
Email marketing is the perfect tool for generating leads. But to get the most bang for your buck, you have to learn how to use it. Here are eight simple ways to optimize your emails so you’re generating leads. 1. Identify Your Audience Create buyer personas that identify who your audience is, what they […]
Design Email Templates from Scratch. No Coding Required.
We’ve just launched our new drag and drop editor called ‘Simple Message Builder,’ which let’s you build and design email templates from scratch. It is part of our latest email lead generation software update – version 5.3.1.
How Savvy Marketers Consistently Fill Their Marketing Funnel by Reeling In New B2B Sales Leads
Here’s the $64 question: What are you doing to fill your marketing funnel? If you’re savvy, you probably answered “everything.” But — truth be told — most marketers aren’t as savvy as they’d like to think. Many become complacent. They get so comfortable with their marketing strategy that they fail to notice when it stops […]
5 Ways You Can Accelerate Your Lead Generation Marketing
Lead generation marketing is essential for continued business growth. But to maximize your ROI, you have to make all the right moves. Otherwise, the process can feel a bit…sluggish. With that in mind, we’ve put together a quick list of ways you can accelerate your lead generation marketing.
Marketers, Increase the Volume of Sales Leads That Enter Your Pipeline
Lead generation doesn’t have to be rocket science. Increasing the volume of sales leads into your pipeline is as simple as running a large-volume email campaign. To help you get a feel for how it works, we’ve broken it into five easy steps.
