Why Storytelling Matters In B2B (And How To Nail It)
Imagine the perfect B2B relationship for a vendor: long-lasting (possibly to the extent of being cross-generational), highly lucrative, minimally stressful, and deeply satisfying. What’s the secret to cultivating that type of relationship time and time again?
Capitalizing on Your B2B Enterprise Marketing Efforts
Enterprise-level businesses often have powerful marketing departments, managing numerous channels and building the company’s brand awareness – and bringing in a steady flow of website traffic. This is especially true in engagement economy, where content marketing is widely regarded to be among the most critical strategies.
Why Your Email Click Rate is Terrible & How to Fix It
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
10 Tips for Closing B2B Sales (& How to Keep Your Pipeline Full)
Being able to close sales is a critical skill. With a wide spectrum of approaches out there, figuring out the best sales tactic for your business can be very difficult. B2B and B2C sales are very different animals, and what works well in one arena may fall completely flat in the other. We’ve […]
5 Examples Of B2B Email Marketing (That You Can Copy) | Clickback
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
How to Dramatically Increase Your B2B Lead Conversion Rate in One Step | Clickback
Everyone wants more leads. That’s the whole point of marketing, after all. More leads means more sales, which means more revenue. There are countless guides, articles, videos and posts out there that are meant to help marketers increase their lead conversion rate. They often amount to “perform constant A/B testing” – which is fantastic […]
Website Bounce Rate Benchmarks (and How to Capture Exiting B2B Leads)
Bounce rate is a metric that can be hard to pin down and optimize. Many marketers don’t truly dive into it as a topic, which is a lost opportunity as far as website design goes. Most companies have Google Analytics set up for their websites; if you do, you know what your bounce rate […]
11 Key Email Marketing Metrics and How to Use Them
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
9 B2B SaaS Lead Generation Strategies Proven to Get Results | Clickback
Lead generation is every marketer’s goal, but the most effective tactics and strategies change all the time. In general, people are educating themselves thoroughly about their options before they ever contact a vendor. That means that companies – especially those in the SaaS sector – need to make sure that prospects are very […]
Clickback WEB Just Got Better
As of Wednesday, May 15, Clickback WEB’s latest major update has been pushed live. Based on client feedback, we’ve streamlined several processes, bringing a range of improvements to the software. In particular, we’ve made it much easier to find the perfect leads. Instead of having to define a set of “lead criteria” that applies to […]
