11 Key Email Marketing Metrics and How to Use Them
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
9 B2B SaaS Lead Generation Strategies Proven to Get Results | Clickback
Lead generation is every marketer’s goal, but the most effective tactics and strategies change all the time. In general, people are educating themselves thoroughly about their options before they ever contact a vendor. That means that companies – especially those in the SaaS sector – need to make sure that prospects are very […]
Clickback WEB Just Got Better
As of Wednesday, May 15, Clickback WEB’s latest major update has been pushed live. Based on client feedback, we’ve streamlined several processes, bringing a range of improvements to the software. In particular, we’ve made it much easier to find the perfect leads. Instead of having to define a set of “lead criteria” that applies to […]
B2B IP Address Trackers and GDPR: What You Need to Know | Clickback
Since it was introduced in May 2018, GDPR has been a major topic of conversation in the world of marketing. Its implications for channels such as email lead generation are clear, but what about other tools? Many B2B marketing teams use IP address trackers to maximize their website ROI. In this post, we’ll examine […]
The B2B Prospecting Tool You Need in 2019
The B2B arena is incredibly competitive, and will only grow more cutthroat over time. Every company is doing everything they can to draw in prospects, and that often means a wide range of inbound marketing content. Bringing in website traffic is a prominent goal for most companies, because your website is your biggest lead […]
How to Get More Leads from Your Existing Web Traffic
Many marketers focus heavily on bringing in more web traffic, and rightly so – after all, the more people are looking at your page, the more conversions you’re going to get. The bad news is that only about 2% of your website’s traffic will actually convert on a form. While bringing in more traffic is […]
Retargeting Software: Maximize Your Marketing ROI | Clickback
When someone visits your website, they’re there for a reason. Generally, that reason is that they’re looking for something, and are checking out your offers to see if your product or service matches their needs. Every visitor is a potential sale. And when they click away without converting, they’re likely going to keep searching for […]
Get More Leads from Your B2B Marketing Channels
Many marketers spread their efforts across multiple channels. It’s an effective way to reach a wide audience and generate more traffic – and more leads. It can get overwhelming to manage numerous channels at once. Trying to optimize all your channels is complicated. What works well for one channel might be ineffective for another. […]
Traffic Conversion Tips: How to Quickly Double Your Website Leads | Clickback
Traffic conversion is always a very hot topic in the business world. No matter how much traffic you’re bringing in to your website, what really matters is how many of them convert. There are entire companies that specialize in helping people perform conversion rate optimization (CRO). It’s something you can spend a lot of […]
How to Dramatically Increase ROI on All Your Content At Once | Clickback
Return on investment (ROI) is arguably the most important factor for evaluating marketing and sales efforts. A fantastic, detailed piece of content is only worth as much as the traffic (and conversions) it brings in. Savvy marketers will go back to their existing work and tweak and update it to generate more traffic, but you […]
