The Lead Generation Technique You Never Thought Of | Clickback
Marketers never stop hunting for new ways to track down leads. Our playbook of lead generation techniques is always growing, and the more it grows, the harder it is to find something new. We just end up digging through the same list of ideas: blogs, email, social media, PPC ads, white papers, case studies […]
The 11 Best Sales Prospecting Software (Free and Premium) in 2019 | Clickback
Picture this – a sales team with a pipeline full of high-quality prospects, each one rich with relevant data, and plenty of time to focus on selling. Pretty ideal, right? Unfortunately, the reality of sales is that there’s a long list of other tasks that eat up valuable time that should be spent selling. […]
Mobile Email Design Best Practices for Cold Email Campaigns
The following mobile email design practices will help you to build powerful outbound email marketing campaigns that perform well on a small screen. Today, more than half of the emails that B2B marketers send are being opened a mobile device. Making the transition to an increasingly active mobile world can be a big challenge for small to medium-sized businesses…
How to Convert Website Visitors into Customers
When someone visits your website, what’s your strategy for converting them into a paying customer? If you don’t have a concrete strategy – or if your current tactics aren’t generating enough leads – we’ll show you how to convert those website visitors into leads. We’ll also show you a way to capture leads […]
How to Create Cold Emails That Get Responses
There’s an ongoing debate in the marketing world: is cold email dead or thriving? The answer is somewhere in the middle. Since the rise of the inbound marketing trend, it’s become much less common. It’s not dead, though – and it remains incredibly effective. The problem is that it’s very easy to get it […]
Analyze Your Marketing Lead Sources to Drive Growth
How are your lead generation efforts performing? If they’re doing well, that’s great – and you can use data on your marketing lead sources to perform even better. If they’re not going so well, don’t worry. We’ll show you how to get back on track. Knowing where your leads are coming from is […]
A New Way to Record Website Visitors and Find B2B Leads
Keeping your funnel topped up with leads is a crucial task for marketers – and it can be a challenge. With a plethora of different tools and approaches available, drilling down to the most effective way to generate valuable leads is no small task. Here’s a list of some of the typical strategies marketing teams use to collect leads…
How to Track Website Visitors and Turn Them into Warm Leads | Clickback
Your website visitor traffic is up, but your lead generation numbers seem stagnant. The excitement of your organic traffic growth chart quickly fades as you realize that it’s not generating the number of new B2B leads you had hoped for…
Struggling with Leads? Align Your Email Funnel to the Buyer’s Journey for Dramatic Results
Creating effective email campaigns is as much science as it is art. One of the most useful tools in the marketing space is understanding the buyer’s journey. In a nutshell, it’s a visualization of the steps that a prospect takes to go from having never heard of you to becoming a paying customer. […]
Lead Qualification: How to Focus on the Best Leads You’ve Got | Clickback
Turning leads into customers is the primary goal of most companies, but not all leads are created equal. Some are much more likely to close than others – and some will never close at all. Sorting and prioritizing them is called lead qualification, and it’s an immensely powerful process when done right. There […]
