California Consumer Privacy Act: How to Make Sure You’re Compliant | Clickback
The clock is ticking for companies that do business in the USA, and California in particular. With a compliance deadline of January 2020, the California Consumer Privacy Act (CCPA) is poised to severely impact businesses. The CCPA is widely regarded as being the start of GDPR-like privacy legislation in the USA. The two acts […]
ePrivacy, GDPR and You: What Marketers Everywhere Need to Know | Clickback
The landscape of data protection and privacy is evolving more rapidly than ever. Just as companies have gotten used to the new, stringent requirements of GDPR, the new ePrivacy Regulation is poised to shake things up again. While GDPR and the upcoming ePrivacy Regulation apply in Europe, the global nature of modern business (and […]
5 Cold Sales Email Templates You Can Steal (And Why They Work) | Clickback
There’s no bigger or better tool in the salesperson’s kit than email when it comes to bringing prospects closer to a purchase. Getting people on the phone generally has a higher conversion rate, but nothing beats email for reach and impact. Creating a completely new email each and every time you reach out […]
What is Email Deliverability and Why Should You Care? | Clickback
Email is basically a given for marketers these days. For many, it’s simply another tool – they create a campaign, plug in their contacts, hit send, and off it goes. They don’t consider what happens between when they send it and when their contacts receive it. The truth is, the success or failure of […]
Lead Capture Software: What It Is and Why You Need It | Clickback
Marketers are always looking for new tricks and tools to bring in more leads. We need to constantly improve our strategy if we want to steadily grow. The mentality of “reach new people and convert them” is standard issue among marketers. Lead capture software lets you gather more leads from the website traffic you […]
Using Email Lists Effectively: How to Purchase and Reach Cold Contacts | Clickback
With so many articles discussing the risks and pitfalls of purchasing email lists, it can be difficult to find reliable information on avoiding those risks. Purchasing and using email lists effectively is an extremely powerful B2B marketing tool – and one that many marketers don’t take advantage of. This guide will show you […]
Skyrocket Your Lead Generation by Identifying Anonymous Website Visitors
A lot of work – not to mention money – goes into a great business website. There’s all kinds of overhead involved, all with the goal of driving conversion. Let’s look at a hypothetical scenario: you’ve got a great web design, and you’re promoting a solid product that you know there’s a demand for. Despite […]
Reach Warm Prospects First with Website Visitor Tracking Software
If you want to close more sales, you need to have an edge over your competitors. A simple way you can give yourself a clear advantage over your competition is to find prospects before they do. Studies show that the first vendor to reach a prospect has a much better chance of closing the sale over the competitors that…
Leading Edge Website CRO Tips You Can Actually Use
Researching leading edge website CRO strategies is sometimes frustrating. Articles often explain what CRO is and provide vague tips like “analyze customer behavior and optimize accordingly”, then fail to explain what you should actually do. You’ll find the same bits of information repeated everywhere, but finding actionable strategies with details is much harder. Nobody […]
Your Toolbox for B2B Social Media Campaigns
Some marketers are still stuck in the mindset that social media is a B2C-exclusive playing field, but this couldn’t be further from the truth. As far back as 2014, LinkedIn sponsored a survey that revealed that 75% of B2B buyers and 84% of C-level/VP executives used social media when making purchasing decisions. Since […]
