Email Lead Generation Landing Page Best Practices | Clickback
Email lead generation is powerful, but it doesn’t boil down to just the content in your email itself. You also need to have an awesome landing page for the recipient to convert on. It’s a key part of lead generation. This post will help you create rock-star landing pages for your lead generation […]
How to Start a Podcast for Your Business (Including Editing Tips!) | Clickback
Podcasts are playing a more and more important role in marketing. Not only are they a viable advertising platform, they’re a great opportunity to build brand authority and awareness. On top of that, they’ve begun to play a major SEO role. In this post, you’ll find everything you need to start a podcast […]
7 Types of Content Marketing You Can Use to Boost Engagement | Clickback
Content marketing has cemented itself as a major part of companies’ marketing strategy, especially in the B2B world. It’s an impactful way to build brand authority and help collect and nurture leads. It’s also time-intensive, and there are a lot of ways to go about it. Here are seven types of content marketing […]
Email Marketing Segmentation Strategies to Get the Most Out of Your List | Clickback
Email marketing is a mainstay of the marketer’s toolbox, and for good reason – it works. You can make it work better by segmenting your contact list. A more targeted message will get better results every time. In this article, we’ll go over different email segmentation strategies you can use to amplify your […]
B2B Marketing on Instagram? Here’s What You Need to Know | Clickback
Instagram is a B2C marketer’s dream, but did you know it’s a potential goldmine for B2B as well? It’s true – Instagram can be an extremely effective channel for B2B marketers to generate leads and brand awareness. I’m going to show you how to do it. B2B Marketing on Instagram? Here’s What […]
Integrated Marketing Strategies to Build Amazing Cross-Channel Campaigns | Clickback
You see integrated marketing all the time, and probably take it very much for granted. That’s because when it’s done well, you don’t necessarily notice it. It creates a seamless brand experience across channels and platforms. That’s the idea behind integrated marketing. If you’re looking to create a cohesive experience and keep your […]
B2B Content Writing: Voice Tips for Modern Marketers
B2B content writing is often written in a very particular voice. Whether it’s blogs, social media posts, or anything else – a lot of B2B writers use a very similar tone. You probably know the one I mean – that stuffy, stilted, need-to-sound-professional-because-we’re-targeting-professionals tone. These days, many of those professionals you’re targeting are […]
Marketing Trends for 2020: Staying One Step Ahead | Clickback
With the rapid pace of technological evolution, marketing trends are constantly changing too. One of the most important things we need to do as marketers, is to keep up with them. Unfortunately, that can be difficult, especially as many digital marketing channels are rolling out new algorithms and systems. As 2019 slowly comes […]
How to Synergize Social Media and Email Marketing | Clickback
Social media and email marketing are two of the most common marketing channels. However, many marketers tend to think of their channels as separate entities. The truth is that you could be getting more value from your channels by synergizing them – using them to reinforce each other. Today, we’re going to cover […]
6.3 Billion Lead Generation Emails and Counting
Back in 2014, we posted about how our clients had collectively sent more than 1.4 billion emails using Clickback MAIL, our email lead generation software. Today, that number has soared to 6.3 billion. That’s a lot of emails! In fact, that averages out to our clients sending over 2 million emails every day. […]
