What is Email Deliverability and Why Should You Care? | Clickback
Email is basically a given for marketers these days. For many, it’s simply another tool – they create a campaign, plug in their contacts, hit send, and off it goes. They don’t consider what happens between when they send it and when their contacts receive it. The truth is, the success or failure of […]
Lead Capture Software: What It Is and Why You Need It | Clickback
Marketers are always looking for new tricks and tools to bring in more leads. We need to constantly improve our strategy if we want to steadily grow. The mentality of “reach new people and convert them” is standard issue among marketers. Lead capture software lets you gather more leads from the website traffic you […]
Using Email Lists Effectively: How to Purchase and Reach Cold Contacts | Clickback
With so many articles discussing the risks and pitfalls of purchasing email lists, it can be difficult to find reliable information on avoiding those risks. Purchasing and using email lists effectively is an extremely powerful B2B marketing tool – and one that many marketers don’t take advantage of. This guide will show you […]
Skyrocket Your Lead Generation by Identifying Anonymous Website Visitors
A lot of work – not to mention money – goes into a great business website. There’s all kinds of overhead involved, all with the goal of driving conversion. Let’s look at a hypothetical scenario: you’ve got a great web design, and you’re promoting a solid product that you know there’s a demand for. Despite […]
Reach Warm Prospects First with Website Visitor Tracking Software
If you want to close more sales, you need to have an edge over your competitors. A simple way you can give yourself a clear advantage over your competition is to find prospects before they do. Studies show that the first vendor to reach a prospect has a much better chance of closing the sale over the competitors that…
Leading Edge Website CRO Tips You Can Actually Use
Researching leading edge website CRO strategies is sometimes frustrating. Articles often explain what CRO is and provide vague tips like “analyze customer behavior and optimize accordingly”, then fail to explain what you should actually do. You’ll find the same bits of information repeated everywhere, but finding actionable strategies with details is much harder. Nobody […]
Your Toolbox for B2B Social Media Campaigns
Some marketers are still stuck in the mindset that social media is a B2C-exclusive playing field, but this couldn’t be further from the truth. As far back as 2014, LinkedIn sponsored a survey that revealed that 75% of B2B buyers and 84% of C-level/VP executives used social media when making purchasing decisions. Since […]
The Lead Generation Technique You Never Thought Of | Clickback
Marketers never stop hunting for new ways to track down leads. Our playbook of lead generation techniques is always growing, and the more it grows, the harder it is to find something new. We just end up digging through the same list of ideas: blogs, email, social media, PPC ads, white papers, case studies […]
The 11 Best Sales Prospecting Software (Free and Premium) in 2019 | Clickback
Picture this – a sales team with a pipeline full of high-quality prospects, each one rich with relevant data, and plenty of time to focus on selling. Pretty ideal, right? Unfortunately, the reality of sales is that there’s a long list of other tasks that eat up valuable time that should be spent selling. […]
Mobile Email Design Best Practices for Cold Email Campaigns
The following mobile email design practices will help you to build powerful outbound email marketing campaigns that perform well on a small screen. Today, more than half of the emails that B2B marketers send are being opened a mobile device. Making the transition to an increasingly active mobile world can be a big challenge for small to medium-sized businesses…
