Using the ‘9 Ps Marketing Mix’ to Up Your Marketing Strategy | Clickback
Chances are, if you’ve found this blog about B2B marketing, you’ve been tasked – at one time or another – with creating a marketing strategy. A roadmap, from start to finish, that dictates your goals, challenges, actionable items, and projected results. If that’s true, then I’d also be willing to bet that you’ve been overwhelmed […]
How to Avoid Email Spam Filters (and How They Work) | Clickback
A major concern for email marketers is how to avoid email spam filters. We’ve covered the difference between cold email and spam time and again on this blog but the fact of the matter is, even if you have a perfectly legitimate offering that’s both relevant and useful to your targeted email list, there are […]
3 Proven Cold Email Formulas (That Actually Work)
Sales professionals know the challenges of cold email outreach all too well. It takes a concentrated effort, a proven strategy (and maybe even a little luck) to capture the attention of your prospects. Cold email campaigns are often subject to a low open rate due to…
4 Questions to Ask About Your ISP and Email Platform Before Sending Cold Email
If you’re considering sending cold email campaigns, congratulations – you’ve happened upon one of the most effective and least-used modern marketing techniques. Don’t go jumping in with both feet yet, though. You might be thinking that you can just load up your contact list into your Outlook, Gmail or whichever platform you use and […]
9 B2B Blog Ideas to Get the Creative Juices Flowing
If you contribute to a B2B blog, you’re probably aware that coming up with new B2B blog ideas isn’t always an easy task. You found your way to this blog post seeking some assistance, after all. Mild ribbing aside, coming up with new blog ideas is no simple task – sure, as a content […]
How to Generate More Leads Though B2B Email Marketing | Clickback
Email marketing has been around forever, and it’s certainly not going anywhere. That’s because it works. How well it works is determined by a number of factors. In this post, we’ll cover those factors and what you can do to generate more leads. By the end of this article, you’ll have a solid […]
Ideas for Marketing Videos You Can Use Right Now
If you’ve paid attention to trends in the marketing world over the last few years, then you’ve probably noticed that video has become a major player in the content space. Video is a great way to engage your website visitors. It’s a digestible way to engage with complex topics, search engines love it, and […]
Wrap-Up: Our Best Posts of 2019
It’s been a big year for us here at Clickback. We reached a new milestone: our customers have sent over 6 billion emails using our Clickback MAIL platform, which translates to quite a lot of marketing material. Speaking of our software, we made a wide range of major changes to it in 2019, all with […]
Clever Marketing Ideas and What You Can Learn From Them | Clickback
From Don’t Squeeze the Charmin to Old Spice’s “Smell Like a Man, Man”, there have been some amazingly clever marketing ideas over the years. A lot of them come from the B2C space, and it can be hard to translate that into workable concepts for B2B. Let’s take a look at some of […]
7 Email Marketing Mistakes to Avoid
There’s plenty that can go wrong with an email marketing campaign. Email’s been around for a long time, but people still make plenty of mistakes. When your emails are full of errors, you’re undermining your own authority and professional impression. Here are some of the most common or important email marketing mistakes to […]
