Email Marketing Segmentation Strategies to Get the Most Out of Your List | Clickback
Email marketing is a mainstay of the marketer’s toolbox, and for good reason – it works. You can make it work better by segmenting your contact list. A more targeted message will get better results every time. In this article, we’ll go over different email segmentation strategies you can use to amplify your […]
B2B Marketing on Instagram? Here’s What You Need to Know | Clickback
Instagram is a B2C marketer’s dream, but did you know it’s a potential goldmine for B2B as well? It’s true – Instagram can be an extremely effective channel for B2B marketers to generate leads and brand awareness. I’m going to show you how to do it. B2B Marketing on Instagram? Here’s What […]
Integrated Marketing Strategies to Build Amazing Cross-Channel Campaigns | Clickback
You see integrated marketing all the time, and probably take it very much for granted. That’s because when it’s done well, you don’t necessarily notice it. It creates a seamless brand experience across channels and platforms. That’s the idea behind integrated marketing. If you’re looking to create a cohesive experience and keep your […]
B2B Content Writing: Voice Tips for Modern Marketers
B2B content writing is often written in a very particular voice. Whether it’s blogs, social media posts, or anything else – a lot of B2B writers use a very similar tone. You probably know the one I mean – that stuffy, stilted, need-to-sound-professional-because-we’re-targeting-professionals tone. These days, many of those professionals you’re targeting are […]
Marketing Trends for 2020: Staying One Step Ahead | Clickback
With the rapid pace of technological evolution, marketing trends are constantly changing too. One of the most important things we need to do as marketers, is to keep up with them. Unfortunately, that can be difficult, especially as many digital marketing channels are rolling out new algorithms and systems. As 2019 slowly comes […]
How to Synergize Social Media and Email Marketing | Clickback
Social media and email marketing are two of the most common marketing channels. However, many marketers tend to think of their channels as separate entities. The truth is that you could be getting more value from your channels by synergizing them – using them to reinforce each other. Today, we’re going to cover […]
6.3 Billion Lead Generation Emails and Counting
Back in 2014, we posted about how our clients had collectively sent more than 1.4 billion emails using Clickback MAIL, our email lead generation software. Today, that number has soared to 6.3 billion. That’s a lot of emails! In fact, that averages out to our clients sending over 2 million emails every day. […]
California Consumer Privacy Act: How to Make Sure You’re Compliant | Clickback
The clock is ticking for companies that do business in the USA, and California in particular. With a compliance deadline of January 2020, the California Consumer Privacy Act (CCPA) is poised to severely impact businesses. The CCPA is widely regarded as being the start of GDPR-like privacy legislation in the USA. The two acts […]
ePrivacy, GDPR and You: What Marketers Everywhere Need to Know | Clickback
The landscape of data protection and privacy is evolving more rapidly than ever. Just as companies have gotten used to the new, stringent requirements of GDPR, the new ePrivacy Regulation is poised to shake things up again. While GDPR and the upcoming ePrivacy Regulation apply in Europe, the global nature of modern business (and […]
5 Cold Sales Email Templates You Can Steal (And Why They Work) | Clickback
There’s no bigger or better tool in the salesperson’s kit than email when it comes to bringing prospects closer to a purchase. Getting people on the phone generally has a higher conversion rate, but nothing beats email for reach and impact. Creating a completely new email each and every time you reach out […]
