7 Rules for B2B Email Marketing
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. Here are 7 helpful rules to follow to maximize your email marketing efforts.
5 Reasons Your Business Should Be Buying Email Lists
Are purchased email lists for the purposes of outbound email lead generation part of your current marketing strategy? They should be. Read these five key reasons buying emails lists can boost lead generation and conversion rate for your business.
Create the Best Cold Email: Actionable Tips Made Easy
There’s a lot to dive into when it comes to cold email marketing. Being able to understand the best cold email approach becomes an important step when you want to see the effective and powerful results.
B2B Marketing Objectives to Set You Up for Success
As marketers, we typically enjoy generating content that we know will create buzz with our intended audience. It’s always exciting to see how readers engage and react to our messaging. However, there’s more to it than just your content writing and ad creative.
Persuasive Email Marketing: The Things You Need to Know
The purpose of marketing is to persuade your intended prospect to act. This could be through a click on a call-to-action, booking a call with sales, filling in a form, or anything that would relevantly be measured as a Key Performance Indicator (KPI).
Roundup: Our Top Blog Posts for 2022 | Clickback
With the year coming to a close, we wanted to circle back and take a look at our top blogs for 2022.
Get Results and Land in the Inbox with These Cold Email Best Practices
When it comes to cold emailing, it can be a struggle. Ensuring your campaign gets to the inbox with these cold email best practices. Engage your contacts by getting people to click and interact with your messages is challenging. Luckily, there are certain tools you can put in place to give yourself a boost.
Get More Clicks with Stronger Cold Email Structure
The largest challenge to developing a cold email is the actual creation of your structure. Once you can create a strong cold email structure, it can become undeniably effective.
In this blog, we’ve put together some key touchpoints for you to begin structuring a successful cold email campaign.
Send Emails to a Purchased List, Safely
A great tactic to grow your database of potential leads with an extremely quick turnaround is to acquire purchased lists. Utilize these lists to send your marketing messages. Based on the relevancy of your content, this is a great outlet to generate strong lead potential. Turn what was a cold contact into a warm, opted-in lead.
The Email Marketing Metrics You Need for 2023
A major part of being able to better understand the impact your cold or warm email campaign has had on your contacts is being able to understand, analyze, and take action on your email marketing metrics. If you’re analyzing those email marketing metrics correctly, it will better inform you of how to approach your next email marketing campaign, based on the actions taken by your contacts.
