How to Generate Leads Without Cold Calling
Cold calling is very out of date. What was once a common sales practice is now so out-of-place that it’s shocking to receive a sales call. That’s true for B2B as well as B2C. But how do you generate leads quickly if cold calling is off the table? Let’s examine how outbound marketing […]
Wrap-Up: Our Best Posts of 2020
Oh, 2020. Like everyone, Clickback has had a tumultuous year adapting to the COVID-19 pandemic. Thanks to our rapid implementation of rigorous safety measures, we were able to avoid any cases among our staff, for which we are grateful. Lead generation was more important than ever before this year, and we also published plenty […]
Is Buying Targeted Email Lists the Right Marketing Strategy for You?
Buying targeted email lists can quickly improve your lead generation, but only if you know what to do with them. There’s a lot of conflicting and contradictory information around the topic, though, and as a result many marketers consider purchasing contacts to be bit of a gamble. In truth, it’s an effective strategy. Purchased […]
7 Tips for Your B2B Christmas Marketing Campaigns
Ah, December. In a vault somewhere, someone is thawing out Michael Bublé for his annual Christmas performances. Mariah Carey will rake in almost $500,000 in royalties from “All I Want For Christmas Is You”. Old men with big white beards prepare for some supplemental income from their Mall Santa gigs. ‘Tis the season of […]
How Often to Send Marketing Emails (and Reduce Audience Fatigue) | Clickback
“How often should I send marketing emails” is a very common question – one that pretty much every digital marketer has asked, at some point or another. Unfortunately, there’s an overload of information on the topic out there, and a lot of it is either contradictory, specific to certain types of business, or generally […]
How to Write an Outreach Email That Hits the Mark
Often, marketers who come from an inbound-oriented background tend to approach cold email outreach with similar strategies. Although they’re both email-based, cold campaigns have a very different set of best practices and technical needs than inbound ones. Let’s examine how you can write an outreach email that will end up in your contacts’ […]
The Most Impactful Modern Marketing Strategies for 2021
Our level of technological advancement increases at an exponential rate. We each carry a computer more powerful than anything available just a few years ago in our pockets, and we take it for granted. In this digital age, the world of marketing is reliant on technology, and if you don’t constantly evolve your marketing […]
Choosing the Best Outbound Email Tool: What to Look For | Clickback
If you’re looking into cold email as a way to boost your lead volume, congratulations: you’ve discovered an exceptionally powerful way to generate new B2B leads. Now you need to chose the best outbound email tool for the job. There’s a bit more to consider than when you’re picking an inbound email platform; cold email […]
4 Steps to Turn Cold Contact Emails into Opted-In Leads
Have you got a list of cold contact emails and aren’t sure what to do with them? Or maybe you’re looking for what you could do with a list before you buy one? In the B2B world, cold emails are the secret weapon in many marketers’ arsenal. Let’s examine the benefits and how you can […]
How to Cold Email Large Volumes of B2B Contacts (and Convert Them) | Clickback
Cold email is one of those things that seems simple, but once you dig into it you find a lot more than expected. In theory, you just load up your list of cold contacts, assemble your email, and pull the trigger. In reality, there’s quite a bit more to it. Email lead generation is both […]
