Choosing the Right B2B Email Marketing Platform for You
Email marketing is a no brainer, but choosing which platform to use to send it can be harder. There’s a wealth of options out there, and we’re absolutely spoiled for choice. Does the platform you pick make a real impact? Absolutely – especially if you’re sending to opted-in and cold lists. The right software can […]
Creative Email Marketing Ideas to Boost Engagement (and Leads) | Clickback
Hey marketers – what do you actually use email for? Chances are you’re sending out a regular, probably-automated newsletter to your subscribers, and maybe you’ve got some nurturing automation in place. Email’s a much more powerful tool than many folks, even marketers, give it credit for. You can use it to move people along […]
Clickback Celebrates 20 Years of Innovation in Software
You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy.
Is Email Marketing Still Effective in 2020? Absolutely – Here’s How | Clickback
There’s no denying that the landscape of digital marketing is different these days. With so many new ways to market your products, is email still relevant? The answer is: absolutely. Email is one of the longest-standing marketing channels still used today, and for good reason. Email’s great for nurturing campaigns, of course, but […]
3 Successful Email Marketing Strategies Guaranteed to Boost Your Campaigns | Clickback
Consistent improvement is one of the core factors in successful marketing. Regardless of which channels you use, trends and tactics shift constantly. This holds true for email as well. There are numerous ways you can leverage email, depending on what you’re trying to achieve. Here’s our breakdown of the top 3 email marketing strategies you […]
What are Lead Generation Campaigns? Email Lead Generation Explained | Clickback
There’s hardly a marketer out there who isn’t familiar with using email. Between newsletters, nurturing, promotions and all the rest, email is one of our go-to tools. Lead generation campaigns, on the other hand, are an extremely useful method of actually generating leads with email. The name gives it away a little, doesn’t it? Let’s […]
Email Engagement: 4 Tips to Avoid Spooking Your Contacts | Clickback
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps…
What the Best Lead Generation Emails Do (That You Might Not Yet)
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps…
6 Email Proofreading Tips to Polish Your Campaigns
Proofreading is a major step that sometimes gets glossed over when creating email campaigns. Not only is it important to iron out any spelling and grammar errors, you can often make your content more powerful when proofing as well. It can be challenging to force yourself to sit down and scour every detail of […]
Ideal Customer Profiles for B2B: How to Create and Leverage Them | Clickback
Knowing exactly who your ideal customers are might seem like a given. Some marketers don’t give it much thought, though – some adopt a “whoever buys our product is the right customer” mentality. That attitude doesn’t help you target people who are most likely to purchase, though. Effective marketing requires an ideal customer profile (ICP) […]
