9 Email Design Tips to Make Your Campaigns Stand Out | Clickback
Email design can be challenging. How do you make your email stand out from all the rest? If you’re pursuing cold email lead generation, it’s extra difficult because you also need to make sure you’re not setting off spam filters. It’s a bit of a balancing act, because you want a spiffy email that […]
How to Design a Killer Landing Page That Drives Conversions | Clickback
Whether it’s a landing page, email, blog, or anything else, a blank page can be intimidating. Many marketers naturally want to include every last bit of pertinent information on their landing pages, and that’s understandable. A great landing page doesn’t necessarily include everything, though. It’s important to carve away information that isn’t directly going to […]
How to Use Case Studies in Your Marketing: 7 Actionable Strategies | Clickback
Case studies are an often-overlooked tool in the marketer’s arsenal. Sure, they can be a little tedious to create, but once you have it, a case study can be one of the most persuasive pieces of content you have. So what do you do with it? Most marketers slap a CTA on their website, put […]
Using Email Campaign Analytics for Killer Results
Marketers send a lot of emails. If you’re using email lead generation, you send a lot more. And no wonder – it gets results. But you could be getting better results by diving deeper into your analytics. This article is going to show you how to do that – and provide some advanced […]
How to Make Sure a Cold Email to a Potential Client Actually Reaches Them (and Converts)
The article ‘How to Make Sure a Cold Email to a Potential Client Actually Reaches Them (and Converts)’ was originally published in 2019. It has been reworked and modernized for 2021. Despite how tough it can be, sending a cold email to a potential client is an extremely effective strategy for bringing in new, warm […]
Buying Email Lists to Generate B2B Leads (The Right Way) | Clickback
We have discussed the idea of buying email lists many times on this blog, and how you can use this strategy generate warm B2B leads for your business. However, the general consensus online is that buying email lists is a bad idea. And we think we know why…
The Hidden Factors Affecting Email Deliverability
Landing email campaigns in recipients’ inboxes isn’t always easy. In fact, there are a number of factors affecting email deliverability that you may not even be aware of, including minor faux pas that can land you in the spam folder.
How Long Should a Cold Email Be to Get Results?
Creating a good cold email can be challenging. How long should it be? You need to take someone from “totally never heard of you” to “interested enough to click and convert” in one email. Doesn’t it make sense to put in enough information to convince them? On the other hand, if it’s too wordy, […]
Cold Email Follow-Up After No Response: What to Do (and What Not To) | Clickback
The article ‘Cold Email Follow-Up After No Response: What to Do (and What Not To)’ was originally published in 2019. It has been reworked and modernized for 2021. Every marketer has experienced it: you create an absolutely killer email that you know is going to outperform anything you’ve done before. And then it […]
Using Email Signatures for Marketing: Tips and Tricks | Clickback
There are so many ways you can improve your email marketing, but here’s one you might not have thought of. Your email signature is a great opportunity to make your campaigns more effective. Yep, you read that right. Let’s take a look at some ways you can use your email signature more effectively. Using Email […]
