7 Tips for Your B2B Christmas Marketing Campaigns
Ah, December. In a vault somewhere, someone is thawing out Michael Bublé for his annual Christmas performances. Mariah Carey will rake in almost $500,000 in royalties from “All I Want For Christmas Is You”. Old men with big white beards prepare for some supplemental income from their Mall Santa gigs. ‘Tis the season of […]
How Often to Send Marketing Emails (and Reduce Audience Fatigue) | Clickback
“How often should I send marketing emails” is a very common question – one that pretty much every digital marketer has asked, at some point or another. Unfortunately, there’s an overload of information on the topic out there, and a lot of it is either contradictory, specific to certain types of business, or generally […]
How to Write an Outreach Email That Hits the Mark
Often, marketers who come from an inbound-oriented background tend to approach cold email outreach with similar strategies. Although they’re both email-based, cold campaigns have a very different set of best practices and technical needs than inbound ones. Let’s examine how you can write an outreach email that will end up in your contacts’ […]
The Most Impactful Modern Marketing Strategies for 2021
Our level of technological advancement increases at an exponential rate. We each carry a computer more powerful than anything available just a few years ago in our pockets, and we take it for granted. In this digital age, the world of marketing is reliant on technology, and if you don’t constantly evolve your marketing […]
Choosing the Best Outbound Email Tool: What to Look For | Clickback
If you’re looking into cold email as a way to boost your lead volume, congratulations: you’ve discovered an exceptionally powerful way to generate new B2B leads. Now you need to chose the best outbound email tool for the job. There’s a bit more to consider than when you’re picking an inbound email platform; cold email […]
4 Steps to Turn Cold Contact Emails into Opted-In Leads
Have you got a list of cold contact emails and aren’t sure what to do with them? Or maybe you’re looking for what you could do with a list before you buy one? In the B2B world, cold emails are the secret weapon in many marketers’ arsenal. Let’s examine the benefits and how you can […]
How to Cold Email Large Volumes of B2B Contacts (and Convert Them) | Clickback
Cold email is one of those things that seems simple, but once you dig into it you find a lot more than expected. In theory, you just load up your list of cold contacts, assemble your email, and pull the trigger. In reality, there’s quite a bit more to it. Email lead generation is both […]
Choosing the Right B2B Email Marketing Platform for You
Email marketing is a no brainer, but choosing which platform to use to send it can be harder. There’s a wealth of options out there, and we’re absolutely spoiled for choice. Does the platform you pick make a real impact? Absolutely – especially if you’re sending to opted-in and cold lists. The right software can […]
Creative Email Marketing Ideas to Boost Engagement (and Leads) | Clickback
Hey marketers – what do you actually use email for? Chances are you’re sending out a regular, probably-automated newsletter to your subscribers, and maybe you’ve got some nurturing automation in place. Email’s a much more powerful tool than many folks, even marketers, give it credit for. You can use it to move people along […]
Clickback Celebrates 20 Years of Innovation in Software
You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy.
