Marketing Messaging Strategy: Carrots, Sticks and Other Motivators | Clickback
Writing marketing messages is easy. Writing good marketing messages is harder. The object of any marketing message is, at its core, to influence the reader in some way. Sometimes that’s as easy as asking them to do the thing you want them to do. More often, though, it’s not that simple. Marketers need […]
B2B Marketing USA: Hack Your Marketing Reach
Marketing is a broad, deep topic, with an near-endless toolbox. But if you’re looking at B2B marketing in the USA specifically, you’ve got a potential edge you might not even know about: outbound B2B email marketing. Cold B2B campaigns are powerful, but often get passed by because they’ve very specific to the USA. However, if that’s […]
The Evolution of Marketing: How We Got Here and Where We’re Going | Clickback
Marketing, as a concept, is ancient. It’s as old as the idea of selling something – and telling people why your thing is better than that guy’s thing, so they should buy yours. In the last two decades, it’s changed more than ever before, and it’s going to continue to evolve ever more rapidly. […]
How to Generate Leads from Email Marketing
There’s an absurd amount of information and strategy out there around email. It makes sense; you can do a lot with email. After all, all the B2B leads out there have one. Mostly, you’ll find people talking about nurturing campaigns, newsletters, and all sorts of inbound-marketing email tactics. Those are perfect strategies for after the […]
B2B Outbound Marketing Strategies You Can Use Right Now | Clickback
For years, there’s been a rift in the marketing world. Inbound methodology has taken the spotlight, and outbound has fallen by the wayside. But by ignoring outbound, marketers are missing out on a powerful set of tools. Inbound is powerful and effective, of course, but just because you leverage inbound, that doesn’t mean you can’t […]
Why is Email Deliverability Important?
This blog is all about email marketing, and we’re always going on about the importance of “email deliverability.” Why? Not only is it important, it’s a make-or-break metric for any email marketing campaign. It’s also one of the more obscure ones. Fortunately, it’s actually pretty easy to understand. What is Email Deliverability? Before we look […]
The Best Cold Email Approach for Generating Leads
There are a surprising amount of factors that go into a successful cold email campaign. In addition to all the usual concerns inherent in email marketing, you need to worry about actually getting your campaigns into inboxes. It can seem challenging to create a campaign that covers all the technical requirements for high deliverability and […]
How B2B Sales Marketing Can Help You Convert More Leads into Customers | Clickback
Far too many companies treat their B2B sales and marketing departments as two completely separate entities. Marketing generates leads and sales closes customers – never the twain shall meet. However, siloing departments like this can cause friction in your brand’s messaging and result in high quality leads being left on the table. Instead, […]
How to Send Email to Cold Contacts: Everything You Need to Know | Clickback
You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy.
Email Double Opt-In: Best Practices and Strategies
Double opt-in is a relatively new sign-up method in email marketing, as opposed to single opt-in. There are advantages and disadvantages to both. Depending on the context, you’ll want to use one or the other. Selecting the right opt-in approach for your campaigns is an important part of generating leads in general. Let’s take a […]
