Using Email Campaign Analytics for Killer Results
Marketers send a lot of emails. If you’re using email lead generation, you send a lot more. And no wonder – it gets results. But you could be getting better results by diving deeper into your analytics. This article is going to show you how to do that – and provide some advanced […]
How to Make Sure a Cold Email to a Potential Client Actually Reaches Them (and Converts)
The article ‘How to Make Sure a Cold Email to a Potential Client Actually Reaches Them (and Converts)’ was originally published in 2019. It has been reworked and modernized for 2021. Despite how tough it can be, sending a cold email to a potential client is an extremely effective strategy for bringing in new, warm […]
Buying Email Lists to Generate B2B Leads (The Right Way) | Clickback
We have discussed the idea of buying email lists many times on this blog, and how you can use this strategy generate warm B2B leads for your business. However, the general consensus online is that buying email lists is a bad idea. And we think we know why…
The Hidden Factors Affecting Email Deliverability
Landing email campaigns in recipients’ inboxes isn’t always easy. In fact, there are a number of factors affecting email deliverability that you may not even be aware of, including minor faux pas that can land you in the spam folder.
How Long Should a Cold Email Be to Get Results?
Creating a good cold email can be challenging. How long should it be? You need to take someone from “totally never heard of you” to “interested enough to click and convert” in one email. Doesn’t it make sense to put in enough information to convince them? On the other hand, if it’s too wordy, […]
Cold Email Follow-Up After No Response: What to Do (and What Not To) | Clickback
The article ‘Cold Email Follow-Up After No Response: What to Do (and What Not To)’ was originally published in 2019. It has been reworked and modernized for 2021. Every marketer has experienced it: you create an absolutely killer email that you know is going to outperform anything you’ve done before. And then it […]
Using Email Signatures for Marketing: Tips and Tricks | Clickback
There are so many ways you can improve your email marketing, but here’s one you might not have thought of. Your email signature is a great opportunity to make your campaigns more effective. Yep, you read that right. Let’s take a look at some ways you can use your email signature more effectively. Using Email […]
How to Generate Leads Without Cold Calling
Cold calling is very out of date. What was once a common sales practice is now so out-of-place that it’s shocking to receive a sales call. That’s true for B2B as well as B2C. But how do you generate leads quickly if cold calling is off the table? Let’s examine how outbound marketing […]
Wrap-Up: Our Best Posts of 2020
Oh, 2020. Like everyone, Clickback has had a tumultuous year adapting to the COVID-19 pandemic. Thanks to our rapid implementation of rigorous safety measures, we were able to avoid any cases among our staff, for which we are grateful. Lead generation was more important than ever before this year, and we also published plenty […]
Is Buying Targeted Email Lists the Right Marketing Strategy for You?
Buying targeted email lists can quickly improve your lead generation, but only if you know what to do with them. There’s a lot of conflicting and contradictory information around the topic, though, and as a result many marketers consider purchasing contacts to be bit of a gamble. In truth, it’s an effective strategy. Purchased […]
