B2B SaaS Lead Generation 101: Tips, Tricks and Tactics
B2B marketing is an inherently competitive process, and SaaS marketing is especially cutthroat. It’s a huge industry these days, and everyone’s fighting over the same pool of potential customers. If you want to succeed in the B2B SaaS world, it’s about more than just having a stellar product – although you need that too. It’s […]
How Emotional Marketing For B2B Can Make Your Campaigns More Convincing
If you’ve ever made an impulse purchase or have made the decision to purchase something despite previously talking yourself out of it, I’m sorry to say, but you’ve fallen victim to emotional marketing. Emotional marketing is all around us – so much so, we don’t even realize it most of the time. It conveys a […]
How to Successfully Use a Purchased List with HubSpot | Clickback
Purchased lists – at least ones from reputable data providers – are an awesome, powerful marketing tool. HubSpot is also an awesome, powerful marketing tool. The problem is that they don’t go together. Uploading a purchased list is against HubSpot’s terms. So how can we make use of that list without breaking those terms? […]
Email Retargeting: Squeeze More Value Out of Your Campaigns | Clickback
Email marketing campaigns are often executed with a fire-and-forget mentality, especially cold ones. Send out a campaign to 100,000 people, hopefully generate some leads, and write up the next campaign while you wait. Even if you’re performing A/B tests and really refining your campaigns based on your previous results, you could get more value out […]
How to Reach Your Target Audience and Turn Them Into Leads | Clickback
Most marketers have experienced the frustration of having a lead that’s ready to pull the trigger on a purchase – only to discover that they don’t have the clout to make that call. Sometimes you’ve invested time and effort into nurturing that lead, all of which vanishes as their boss vetoes it. So how do […]
What a Bulk Email Sender is, and Why You Need One
The article “What a Bulk Email Sender is, and Why You Need One” was originally published in 2019. It has been reworked and modernized for 2021. A bulk email sender is another name for a platform that allows you to send email messages to a large number of recipients at once. At Clickback, our bulk […]
What to Look For in Your Email List Provider
Cold email is powerful – but your campaigns are only as good as your list quality. If you have a poor list, the best campaign in the world won’t get great results. It all starts with your list, and that means you need to choose your email list provider with care. If you’re looking for […]
Marketing Messaging Strategy: Carrots, Sticks and Other Motivators | Clickback
Writing marketing messages is easy. Writing good marketing messages is harder. The object of any marketing message is, at its core, to influence the reader in some way. Sometimes that’s as easy as asking them to do the thing you want them to do. More often, though, it’s not that simple. Marketers need […]
B2B Marketing USA: Hack Your Marketing Reach
Marketing is a broad, deep topic, with an near-endless toolbox. But if you’re looking at B2B marketing in the USA specifically, you’ve got a potential edge you might not even know about: outbound B2B email marketing. Cold B2B campaigns are powerful, but often get passed by because they’ve very specific to the USA. However, if that’s […]
The Evolution of Marketing: How We Got Here and Where We’re Going | Clickback
Marketing, as a concept, is ancient. It’s as old as the idea of selling something – and telling people why your thing is better than that guy’s thing, so they should buy yours. In the last two decades, it’s changed more than ever before, and it’s going to continue to evolve ever more rapidly. […]
