Rejuvenate Your Email Delivery by Following These 8 Steps | Clickback
Is there anything more frustrating that assembling a killer email campaign, sending it off and hitting spam folders instead of inboxes? The likely culprit: sender reputation. Sender reputation is a score that you get assigned by spam appliances. It goes up to 100, and when it takes a hit, so does your email delivery rate. […]
Email Call-to-Action Best Practices for More Clicks
When planning a marketing or sales email campaign, your best chance at a conversion (or click) is to employ email call-to-action best practices. There are tons of tips out there…
Understanding the B2B Marketing Funnel for Email Lead Generation | Clickback
The marketing funnel is an extremely useful tool for visualizing your marketing strategies and your customers’ journey. It’s a bit different depending on the context of your business, though, and understanding the B2B marketing funnel is an important step towards successful campaigns of all types. Let’s take a look at the funnel and how email […]
How to Write a B2B Email that Drives Opens and Clicks | Clickback
As marketers, we’re pretty keenly aware of how valuable email can be. It’s been around for quite a while now, and it’s every bit as important to marketers today as it always has been. For all that, there are still plenty of people who haven’t got the hang of writing B2B emails that actually get […]
Simple Email Campaign Optimization Techniques
Email is a big piece of the pie when it comes to marketing, engaging prospects, and acquiring new customers. However, there are lots of email campaign optimization best practices that many businesses don’t know about, and these could make or break your campaigns.
B2B Startup Marketing Strategies to Scale Up Quickly
So you’re a B2B startup looking to grow. You’ve got a website, a solid product, and a whole lot of motivation. What you don’t have is traction. How can you take your B2B startup from zero to hero? Googling keywords for your industry gives you results that are dominated by the established major players. Ranking […]
What Effective B2B Email Marketing Looks Like
It’s certainly been a rollercoaster of a year for marketers everywhere. We’ve had to adapt to a whole new paradigm, and digital marketing is a major part of that. With so many businesses making the switch to primarily digital marketing, the overall landscape of marketing has shifted. Email’s always been a key component in many […]
How to Fix Bounce Rate Issues in Email Campaigns
Bouncing isn’t fun (at least not the email kind). It can get frustrating when you send awesome campaigns and watch huge chunks of it bounce right off problematic addresses. If your emails are bouncing too much, you’re causing and compounding problems for yourself. Fortunately, there’s quite a lot you can do to fix that. Your […]
Inbound vs. Outbound Marketing: Why They’re Better Together
The debate over “inbound vs outbound marketing” has been going on for years, and it seems like everyone has their own take on it. There are a great deal of articles and posts out there that deal with the two main marketing tactics, but as the conversation has gone on, a number of misconceptions have […]
Sending Unsolicited Emails: Marketing Faux-Pas or Secret Weapon? | Clickback
Sending unsolicited emails is always a contentious topic in the marketing world. Some regard it as an outdated method that should be retired. Others see it as a secret weapon that gives them an edge. There’s also sometimes confusion around what unsolicited email actually means. Isn’t that just spam? There’s a difference, though. Let’s take […]
